Where: Edge of the Web Radio, Marketing Technology Podcast
Tune in to Edge of the Web radio and the Marketing Technology Blog podcast this Saturday as we have a discussion with Katy Keim on the business of social media! If you’re in central Indiana, you can tune in at 3PM on Freedom 95.9 WFDM and 950 AM WXLW.
Lithium provides social solutions for marketing, commerce and support. Katy Keim serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource, a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company’s success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Under her leadership, ServiceSource established itself as the market leader in delivering revenue results for blue-chip technology brands with its deep customer analytics and insights.
Katy’s previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO. Her team was responsible for equipping a 100+-person sales team with lead generation programs, product marketing, and training for over 50 partners, including Sun, Oracle, and IBM. Katy began her career at Bank of America, in the Technology Finance Group focused on funding emerging companies.
Katy holds an MBA from the Kellogg Graduate School of Management, where she was an Austin Scholar. She also holds an undergraduate degree in history from the University of Virginia, where she was a Millfield Fellow. Additionally, Katy serves on the Board of Trustees at the Redwood Day School.