Jay Baer – Youtility: Why Smart Marketing Is about Help Not Hype

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Jay Baer – Youtility: Why Smart Marketing Is about Help Not Hype

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Where: Edge of the Web Radio​​​, Marketing Technology Podcast​​​

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One of our favorites here on the Marketing Technology Blog has returned with an amazing best-seller. We interview Jay Baer, author of Youtility: Why Smart Marketing Is about Help Not Hype. The reviews are amazing and Jay took time out from his incredible speaking schedule to sit down with our team and our partners at Edge of the Web radio.

If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:

How can we help?

Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.