APE: Author, Publisher, Entrepreneur – How to Publish a Book is the latest in a series of best selling books by Guy Kawasaki. Guy Kawasaki is a well-known marketer, one of the original Apple employees, founder of Alltop, and a leadership mentor to many entrepreneurs on the Internet.
In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment: The Art of Changing Hearts, Minds, and Actions, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!: Google+ for the Rest of Us and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process.
We’re excited to be interviewing Guy Kawasaki on Edge of the Web Radio with the The Marketing Technology Blog this week! Tune in Saturday at 3PM or listen to the podcast afterwards. If you’re in Indy, you can listen on 95.9FM or 950AM.