Webinar: Storytelling in Content Marketing – How Stories Create Conversions

Storytelling in Content Marketing

When: Tuesday May 6, 2014 2:00 PM EST to Tuesday May 6, 2014 3:00 PM ESTContent marketing is commonplace in the digital age. We use all different types of content to attract prospects, retain customers, and engage audiences. But, what kind of content really speaks to all people? Stories. Join Cantaloupe’s Jon DiGregory and Marketing Tech Blog’s Douglas Karr for a discussion on how to incorporate relevant brand stories into your digital marketing and key storytelling tips. They’ll talk about how visual content marketing, specifically videos and imagery, can help … Continue reading

Webinar: Marketing Automation for the Customer Journey

Marketing Automation for the Customer Journey

When: Tuesday April 22, 2014 2:00 PM EST to Tuesday April 22, 2014 3:00 PM EST​Where: Webinar​​​, https://cc.readytalk.com/cc/s/registrations/new?cid=d0vkn5ivuock​​​​We are excited to announce a webinar with our marketing automation partners, Right On Interactive. Troy Burk, CEO of Right On Interactive, and Douglas Karr, founder of the Marketing Tech Blog, will be talking about marketing automation for the customer journey. The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer … Continue reading

Content Marketing World 2014

Content Marketing World 2014

When: Monday September 8, 2014 1:00 PM EST to Thursday September 11, 2014 6:00 PM EST​Where: Cleveland Convention Center​​​, 300 Lakeside Avenue​, Cleveland, OH 44113​​​​Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – … Continue reading

Social Media Marketing World 2014

doug-smmw-2014

When: Wednesday March 26, 2014 4:00 PM EST to Friday March 28, 2014 8:00 PM EST​Where: Manchester Grand Hyatt​​​, 1 Market Place​, San Diego, CA 92101​​​​Last year, we had a blowout at Social Media Marketing World – sending out entire team out there to experience the event, the networking and the priceless conversation and training we received from the best of the best. It’s one of our favorite conferences and we’re proud to be returning (and speaking) again now in 2014. Don’t miss my session! Mark your calendars for March … Continue reading

Indy Big Data Conference 2014

Indy Big Data Conference

When: Tuesday February 11, 2014 7:30 AM EST to Tuesday February 11, 2014 5:00 PM EST​Where: JW Marriott​​​, 10 S West St​, Indianapolis, IN 46204​​​​There has been an exponential increase in data availability of technologies to make sense of information. Big Data is revolutionizing how business gets done. Industry leaders are encouraged to attend, network and connect to emerging technologies. Companies looking to out-perform their competitors are leveraging Big Data to reduce cost, maximize productivity, spur innovation and make smarter business decisions. Learn more about how Big Data can improve … Continue reading

Webinar: Social Listening for Smart Business

Listening with tube

When: Tuesday February 4, 2014 2:00 PM EST to Tuesday February 4, 2014 3:00 PM EST​Where: ReadyTalk Webinar​​For your convenience, we’ve recorded this webinar: Join Leslie Nuccio from Meltwater and Douglas Karr from Marketing Tech Blog for a live webinar exploring social media listening. This webinar will be full of tips and examples of how you can use social media monitoring to arrive at informed, data-driven decisions across your organization. ASIA: Thursday, February 6 5:30PM PST / 8:30PM EST / 10:30AM JST (Friday, February 7) What you will learn: How … Continue reading

How to Use Social Media Monitoring Across Your Enterprise

Social Listening

When: Wednesday December 4, 2013 to Thursday December 5, 2013Join Meltwater’s Leslie Nuccio for a live webinar exploring social media listening. This webinar will be full of tips and examples of how you can use social media monitoring to arrive at informed, data-driven decisions across your organization. What you will learn: How to monitor social media to inform your business decisions for the marketing department and beyond The basics of social listening strategy, featuring real-world use cases across departments and industries How companies are using social listening for better business

Increasing Enrollment in Higher Ed with Marketing Automation Webinar

Increasing enrollment for higher ed through marketing automation

When: Tuesday November 19, 2013 2:00 PM EST to Tuesday November 19, 2013 3:00 PM EST​Where: Online Webinar​​Increasing enrollment isn’t as easy as it used to be. The days of batch and blast emails and direct mailings are no more, and prospective students are diverse. They have very different needs and are looking to connect with schools in varying formats. Schools need to create more personalized messages and deliver them in a way that is preferred to increase their odds of improving enrollment. This is where marketing automation becomes relevant … Continue reading

How to Make Agile Marketing Work for Your Team

Jascha Kaykas Wolff

When: Tuesday November 12, 2013 1:00 PM EST to Tuesday November 12, 2013 2:00 PM EST​Where: GotoMeeting​​Jascha Kaykas-Wolff is a colleague, a client, and extremely gifted at developing brands and launching complex, multi-channel marketing efforts. He’s also an expert on Agile Marketing, taking minimal resources and maximizing marketing results for the companies he’s worked for. What is Agile Marketing? It’s not that complicated. Agile marketing means taking small steps and not being afraid to fail. It also means never failing the same way twice. Very practically, it’s about putting a … Continue reading