Email Marketing Blog | Marketing Technology Blog

Internet Explorer Still Top Browser for Viewing Email

Posted on March 8, 2013 by Douglas Karr

The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is heavily implemented without too many options. Email and web users worldwide have access to more browsers than ever before. Existing browsers they know and love compete with brand new browsers … Continue reading →

Zapier: Workflow Automation for Business

Posted on March 7, 2013 by Douglas Karr

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading →

How to Write Content Where Visitors Determine Your Value

Posted on March 3, 2013 by Douglas Karr

131

Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their price. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the customer to determine the value the platform can provide and then work that back to a price that’s equitable for both parties. Here’s an example… email marketing. I can sign … Continue reading →

Your Visitors Don’t Want to Learn More or Read More

Posted on March 1, 2013 by Douglas Karr

228

Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each email had similar links in them used to drive the subscriber back to the site: Read more… Learn more…. Watch… Register… I’m not opposed to using textual links like this, … Continue reading →

CMO Survey Results

Posted on February 28, 2013 by Douglas Karr

222

Founded in August 2008, The CMO Survey is administered twice a year, via an Internet survey, to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. In all, it appears marketing budgets are expected to flatten, B2B marketing budgets are expected to drop, international markets aren’t looking good, traditional marketing is plummeting, and marketing budgets as a percentage of revenue remain above 10%. Meh. Here’s a video overview of this … Continue reading →

The Loves of the Marketing Technology Blog

Posted on February 14, 2013 by Douglas Karr

122

One of the cool things about being both a blog and having an agency is that our sponsors aren’t just writing a check every month, we’re actually consulting with them on their business efforts, utilizing their platforms, and both of us are benefiting from the relationship. I want to take some time to talk about the tools that we use… not all of them are sponsors, but they all help us every day. Our blog is lightening fast and our uptime is better than it ever has been in the … Continue reading →

Information regarding cookies