Home / Email Marketing (page 2)

Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

11 Ways to Increase the ROI of Your Content Marketing

Increase Your Content Marketing ROI

Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, and not developing longer term strategies to drive readers into customers. My go to research on this is …

Read More »

Torchlite: Digital Marketing with a Collaborative Economy Solution

Torchlite

By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, …

Read More »

The Inbound Marketing Checklist: 21 Strategies for Growth

inbound marketing

As you can imagine, we get a lot of requests to publish infographics on the Marketing Technology Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of …

Read More »

Including Instagram Photos Increased Email Engagement 7x

Instagram

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. The original promise of social media was the ability for brands to create a more personable relationship with their …

Read More »