Email Marketing Blog | Marketing Technology Blog

Online Success Starts with CXM

Posted on May 4, 2013 by Gary Galvin

Customer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions. What will You Do? 16% of companies are increasing their their digital marketing budgets and increasing overall spend. 39% of companies are increasing their digital marketing budgets by reallocating existing budget into digital marketing. According to those and other figures from a 2013 report from the … Continue reading →

Responsys Launches Interact Preference

Posted on April 29, 2013 by Douglas Karr

As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide how businesses should be able to contact them. For the first time, Responsys is offering marketers the ability to easily collect and manage preferences across both digital and physical touch … Continue reading →

Big Data and Marketing: Big Problem or Big Opportunity?

Posted on April 25, 2013 by Dale Renner

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Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day. Big data presents both a challenge and an opportunity for marketers trying to connect and engage with customers. This enormous volume and variety of data held in disparate structured, semi-structured and unstructured sources about … Continue reading →

Infographic: Email Security and Usage Globally

Posted on April 6, 2013 by Douglas Karr

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We recently got ourselves in a bit of trouble with our email provider when we reintroduced some old email addresses to our account. A ton of them bounced, we got some SPAM complaints and someone was so angry that they contacted our provider personally to complain. We wound up removing said email addresses from the account in accordance with a request from our email provider. The statistics in this infographic from Sample E-mails points directly to some of the issues that we hit head on. 30% of people change email … Continue reading →

With Mailbox, I Might Make Inbox Zero

Posted on April 2, 2013 by Douglas Karr

When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I didn’t care. Given my smug outlook (pun intended) on hoarding email, I never dreamed that I would actually get to Inbox Zero, though. I’m not even sure I ever cared … Continue reading →

Create, Test and Increase Subscriptions With Beautiful Popups

Posted on March 15, 2013 by Douglas Karr

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While many people don’t like popups, most visitors realize that the cost of free advice and content on a website may just be a simple popup asking you to subscribe. In the past, the code required to develop and design a popup wasn’t that difficult, but factoring in the ability to test each design made it a much more difficult implementation. Pippity is looking to solve this with a unique popup plugin that offers a ton of customization. Built in Popup and Popup Bar Design Directory Create your first popup … Continue reading →

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