Email Marketing Blog | Marketing Technology Blog

First Touch, Last Touch, Multi-Touch

Posted on May 23, 2013 by Douglas Karr

Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer? Last Touch – what was … Continue reading →

Infographic: Adapt Mobile Friendly Emails

Posted on May 17, 2013 by Douglas Karr

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We’ve been hounding you about mobile-friendly emails and you’re still not listening! Mobile email readership stats are exploding – actually overtaking desktop email readership. So why haven’t you updated your email marketing templates to be mobile-friendly? No excuses folks, Email Monks now supplies a service where you can have your designer send over a Photoshop file and they’ll do a great job at building out a responsive email design that looks great on a mobile device. Still not convinced you need one? Here’s their infographic (click-through for an interactive version):

Infographic: 5 Techniques to Bring Your Emails to Life

Posted on May 9, 2013 by Douglas Karr

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top. Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your … Continue reading →

Infographic: Mass Marketing Versus Personalization

Posted on May 8, 2013 by Douglas Karr

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door salesman, bank teller, and haberdasher all knew their customers by name. Direct mail pieces were … Continue reading →

Infographic: A Day In The Life Of The Internet

Posted on May 7, 2013 by Adam Small

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2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are sent… 68.8% of the emails are spam! Google still dominates the search market with 88% market share. Users are spending 3.2 hours on average every day now on Social Media. … Continue reading →

Where is Your Audience?

Posted on May 7, 2013 by Douglas Karr

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

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