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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

The 15 Elements of a Highly Effective Website

Checklist

Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, …

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The Best Customer Acquisition Strategies Online

Customer Acquisition Strategies

Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 …

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Wishpond: Making Waves in Lead Generation and Automation

wishpond analytics

There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in for some rough seas. Either they pray they can depend …

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What is Account-Based Marketing?

Account-Based Marketing (ABM)

Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s  2015 State of Account-Based Marketing (ABM) Study found that . According …

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A List of the Best WordPress Plugins for Your Business 2015

Best WordPress Plugins for Business 2015

Each year we publish the WordPress plugins that have made the biggest impact to our productivity, optimization, and business results. Because of all of the shift in social impact and integration capabilities, there’s been quite a bit of turnover between our selected WordPress business plugins from 2014 to our latest …

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