Technology and Marketing Advice from New Media Marketing Experts
Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it’s time to start considering how to go about creating it. Here are some tips to creating mobile-ready emails for your email campaigns. 1. Subject Lines. Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be … Continue reading
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While I love email as a medium and we work to integrate it as a strategy with all of our clients, these kinds of stats should scare you into modifying your email marketing behavior. Your email marketing provider should offer segmentation … Continue reading
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great content and a relevant email is the easy part… the most difficult part is still acquisition. Building a great marketing … Continue reading
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Marketing Tech Blog for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that suits the needs of marketers, C-level executives, and developers, including List management, WYSIWYG editor, Segmentation, Personalization, Tracking & Reporting, … Continue reading
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that’s under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would be more constructive to share my reaction with you. We have over 2,500 blog posts that promote technology that assists agencies and marketers throughout the world. We’ve never charged for any of our content, nor would we. When we are … Continue reading
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the … Continue reading
The number of vendors out there able to merge your email and customers lists with social data is shrinking. More and more social media platforms are adding privacy settings to reduce the spread of this information. Flowtown and Rapleaf don’t appear to provide social profile information anymore. The single standout in the industry appears to be Fliptop (who have also purchased Qwerly). Fliptop converted its business late in 2011 to just doing social intelligence enhancement. Fliptop gets its data from … Continue reading
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