Late last year I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth. While there’s a ton of effort and material put into documenting the strategy, for most modern marketers the material is fairly elementary. Basically, the decision-making moment when you decide to make a purchase is the Zero Moment of Truth – or simply ZMOT. Here’s the ZMOT Presentation I did: Here’s a more detailed video on the topic with the automative industry as an example: While ZMOT may not be revolutionary, Google … Continue reading
