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Ecommerce and Retail

Ecommerce and Retail products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway, shipping and other technologies discussed.

Why 2016 Will be a Global Tipping Point for the Mobile Economy

global-mobile-2016

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big …

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What is Omni-Channel? How is it Impacting Retail this Holiday Season?

What is Omni-Channel

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming …

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5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers

Order Management System

2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors …

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Marketing Segmentation Challenges and Opportunities

Marketing Segmentation

Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, . Personalized emails drive 6 times the response rate over generic emails and a solid personalization strategy across channels can deliver 5 to 8 times the ROI on marketing spend. What …

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