Ecommerce Blog

Ecommerce products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway and other technologies discussed.

Infographic: Impact of Online Reviews

Posted on by Douglas Karr
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Reviews and Local Business

We recently started working with Angie’s List and it’s already been an eye opener to us how many businesses get leads through their ratings, reviews and deals. For local businesses that provide their customers with great service, the paid reviews at Angie’s List are pure revenue. According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the … Continue reading →

Infographic: Costs of Website Testing

Posted on by Douglas Karr
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cost-website-testing

Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over … Continue reading →

Infographic: Do’s and Don’ts of a Successful Call to Action

Posted on by Douglas Karr
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Call to Action Best Practices

The folks at Litmus have put together this inforgraphic on the Do’s and Don’ts for a Successful Call To Action (CTA). It’s not just applicable to email marketing, though. Great CTAs are hard to come buy on the web – but are needed! If you want to provide a path to engagement for your readers, you need to have great calls to action! From the Infographic:When using email to communicate with your readers, there are many ways to engage and … Continue reading →

Infographic: Gender-based Consumer Habits

Posted on by Douglas Karr
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Gender Consumer Behavior

The folks at G+ have put together an infographic to provide some of the nuances with regard to gender-specific consumer habits. Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target customers, so today we explore the different male and … Continue reading →

Organic SEO Revenue by Keyword in Google Analytics

Posted on by Douglas Karr
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One of our clients is an ecommerce company who has invested quite a bit into search engine optimization. In order to measure the effectiveness of their SEO, we need to analyze the keywords that are driving the most conversions to their company. One note on this… in order to run these reports you must have ecommerce and conversion tracking enabled in Google Analytics. The first step in the process is to utilize segments to limit the overall report results to … Continue reading →