14 Strategies for Increasing Revenue on Your Ecommerce Site

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14 Strategies for Increasing Revenue on Your Ecommerce Site

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce … Continue reading

7 Strategies for Increasing Customer Spend at Your Retail Outlet

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Increase Retail Sales

In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about to let you in on some … Continue reading

How Twitter is Helping You Drive Deeper Engagement

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Twitter Cards and Buy Button

There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates. For a company promoting their products or services on Twitter, making a user go … Continue reading

Optimizing the Path of Converting a Lead to a Customer

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from-lead-to-customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a … Continue reading

Where are Parents and Students Spending for Back to School and College in 2014?

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back-to-school

Back to School and Back to College events are a huge opportunity to drive a lot of sales via retail and ecommerce. It’s a great opportunity for marketers to schedule offers via online promotions and emails to parents, businesses and students preparing to return for the school year. Deloitte’s seventh annual Back-to-School Survey and its second annual Back-to-College Survey, conducted July 5-10, 2014, reveal the … Continue reading

PaySketch: PayPal Analytics and Reporting

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paysketch-for-paypal

We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool that can help you monitor, … Continue reading

How Trust and Online Purchase Behavior are Evolving

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online-selling-strategy

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users … Continue reading

Your 2014 Digital Marketing Roadmap

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digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading

Shop Your Spot: A Mobile Deals App Built for the Consumer

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shop-your-spot

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind … Continue reading