Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and improve the performance of your landing page or ecommerce page. Companies that are happy with their conversion rates do, on … Continue reading
Ecommerce Blog
Infographic: Amazon Versus the World!
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1 million Kindle (including Kindle Fire) units being sold per week for the third week in a row. As a source … Continue reading
OpenCart: Open Source Ecommerce
If you’re looking for an international ecommerce solution and you’re a do-it-yourselfer, you shouldn’t have to look further than OpenCart. OpenCart is an open source ecommerce platform that’s built on a MVC (Model View Controller) framework, so it’s scalable as well. The platform is full-featured as well: Unlimited Categories, Unlimited Products, Unlimited Manufacturers, Templatable, Multi-Language, Multi-Currency, Product Reviews, Product Ratings, Downloadable Products, Automatic Image Resizing, Multiple Tax Rates, Related Products, Unlimited, Information Pages, Shipping Weight Calculation, Discount Coupon System, Search … Continue reading
Infographic: Local Shopping Tips for the Holiday Season
We posted about Milo, an acquisition of eBay. Milo’s goal is to have every product on every shelf in every story available on the web. And they’re already pushing retail outlets this holiday season! There are some great tips here and opportunities for retail outlets to supplement their instore sales by driving traffic to their store from online. Sounds like it’s time to warm up the Jingle Bells and the Gingerbread cookies, and begin driving some sales! Infographic via Milo.
Infographic: Holiday Ecommerce: Mobile, Tablet and Desktop
This is a very interesting look at expenditures and conversions this holiday season from the the folks at Monetate. Althought it provides us with clear evidence of an increase in Mobile and Tablet usage for purchases from Black Friday and Cyber Monday, it provides a bit more insight into the different behaviors of people utilizing tablets, mobile and desktops. In my opinion, it appears that folks with tablets are already pretty comfortable shopping from them but mobile users may be … Continue reading
Infographic: The 7 Deadly Mistakes that Make Sites Slow
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because prospective clients are bailing on them. We’ve grown our readership quite a bit here, and I … Continue reading
Infographic: The Unstoppable Ecommerce Wave
If the stats from Cyber Monday didn’t get your attention yet, it should have. Cyber Monday Spending Hit $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History according to ComScore. We’ve always discussed ecommerce on our marketing blog as more of an associated strategy with an overall online strategy. However, with products like Schedulicity and Milo hitting the market, it’s pretty clear that virtually every business is going to have some kind of ecommerce component if they … Continue reading





