Video: #Socialnomics 2014

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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Infographic: Smartcards Rolling Out Over the Next Few Years

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Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into abandoning the highly unsecure magnetic-stripe cards used by most Americans and setting a deadline for the new (to the U.S., anyway) smart card … Continue reading

PayStand: Accept Credit Cards with No Transaction Fees

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When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh. PayStand recently launched and may change … Continue reading

SimplyCast: Customer Flow Communication Platform

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The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

Infographic: The Bright Future of Retail

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Shopping Cart

While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40% of the positions in retail are jobs other than sales. The top 5 rising careers in retail are marketing analysis, email marketing, natural search, paid search, and social media. It … Continue reading

DandyLoop: Share Online Shoppers Between Stores

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DandyLoop Ecommerce Sharing

DandyLoop is a beta platform where online shops can increase their exposure by sharing visitors with other online stores. They target non-buying visitors in your shop, and exchange them with relevant customers from other shops in the network. Their application recommends non-competing products from the network and powers the exchange between non-buying visitors and paying customers, increasing your exposure and sales. Currently a free beta, DandyLoop offers full control over your recommended products, transparent reports and quick and easy setup!

Infographic: How to Generate Value from Digital Marketing

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value-digital-marketing

Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and content should be designed and optimized for customer acquisition and retention. This infographic is from … Continue reading

Infographic: Which Social Media Platforms Drive the Most Sales?

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Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit increased 152% in 2013. Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter. Instagram generates higher average orders than those same … Continue reading

Infographic: The Beacon Marketing Opportunity

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We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase. 79% of consumers who have received push notifications on their smartphone in the past six months have made at least … Continue reading