Everything Retailers Need to Know about Discount and Coupon Strategies

88 Shares
Everything Retailers Need to Know about Discount and Coupon Strategies

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples … Continue reading

The Challenge of Marketing Silos and How to Break Them

185 Shares
marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

Iterable: The Next Generation of Email Marketing Platforms

54 Shares
iterable-email

As a Growth engineer at Twitter, Justin Zhu noticed a serious need. Marketers and project managers (aka non-engineers) wanted to do cool things with email, like machine learning, A/B testing, and/or designing drip campaigns, but didn’t know how and had to constantly rely on the extremely busy technical team. Email was a huge part of Twitter’s growth and engagement strategy, but unfortunately the non-technical marketers … Continue reading

How to Score the Winning Goal in the E-Commerce Game

50 Shares
WorldCupECommercePreview

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams must first invest in the … Continue reading

5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

125 Shares
beaconstream

iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device. iBeacon is the latest technology from Apple, and this year at the annual World Wide Developer’s conference, iBeacon technology was a main topic of discussion. With Apple teaching … Continue reading

What is Analytics? A List of Analytics Technologies that Drive Marketing Decisions

140 Shares
Analytics

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. As it pertains to online marketing, analytics platforms are the systems that … Continue reading

Is Marketing Really Changing Radically?

167 Shares
Marketing web strategy chart arrow illustration

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

161 Shares
inbound-marketing-tips

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are … Continue reading

Tablet Growth: Usage Statistics and Expectations

115 Shares
tablet-usage-statistics

I’m an avid tablet user… I have an iPad and an iPad Mini aside from my MacBook Pro and an iPhone. Interestingly enough, I use each of the devices very specifically. My iPad Mini, for instance, is a perfect tablet for bringing for meetings and on business trips where there’s a lot of walking and I don’t want to drag around my laptop and all … Continue reading