How to Calculate the Predicted Increase in Sales from Online Reviews

92 Shares
How to Calculate the Predicted Increase in Sales from Online Reviews

Trustpilot is a B2B online review platform for capturing and sharing public reviews of your customers online. Trustpilot has found that their clients’ testing shows an increase in conversion rates up to 60%. In fact, through analysis of over 2,000 clients, they’ve had a mathematician develop the actual formula for calculating the potential sales increase associated with positive reviews, negative reviews, and negative reviews that … Continue reading

2014 Holiday Social Media Marketing Trends

714 Shares
2014 Holiday Social Media Marketing

Looks like this is going to be a huge holiday season for Facebook, where 92% of marketers expect to spend the majority of their social marketing budget! In total, consumers are expected to spend 8% more this year than they did last year – $650 billion. And marketers are absolutely viewing social as a key source to extend their market! The 2014 Holiday marketing season … Continue reading

The Future of MarTech

166 Shares
Future of Marketing Technology

The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role … Continue reading

SDL: Share Unified Messaging with Your Global Customers

52 Shares
SDL-CXC

Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time, providing a fully integrated view of customer interactions across a brand’s … Continue reading

Retailers Beware: Online Shopping Trends Are Accelerating

129 Shares
online-shopping-growth

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce … Continue reading

5 Ways Retail Benefits from Hyperlocal Social Monitoring

143 Shares
Hyperlocal Advertising

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store … Continue reading

14 Strategies for Increasing Revenue on Your Ecommerce Site

112 Shares
14-ecommerce-strategies

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce … Continue reading

7 Strategies for Increasing Customer Spend at Your Retail Outlet

74 Shares
Increase Retail Sales

In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about to let you in on some … Continue reading

How Twitter is Helping You Drive Deeper Engagement

139 Shares
Twitter Cards and Buy Button

There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates. For a company promoting their products or services on Twitter, making a user go … Continue reading