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Infographic: Social Commerce Breakdown

Posted on May 31, 2013 by Douglas Karr

I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase, but now that social commerce is established and trusted, consumers are adjusting their behavior. After analyzing $5,000,000 worth of eCommerce transactions influenced by the AddShoppers social commerce platform, they uncovered … Continue reading →

Infographic: What is Digital Marketing

Posted on May 30, 2013 by Douglas Karr

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We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design, landing page development, public relations outreach, marketing automation, and other content strategies like whitepapers, ebooks, … Continue reading →

First Touch, Last Touch, Multi-Touch

Posted on May 23, 2013 by Douglas Karr

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Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer? Last Touch – what was … Continue reading →

Infographic: Five Digital Trends Shaking Up Europe

Posted on May 23, 2013 by Douglas Karr

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Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping ecommerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital consumption trends in e-commerce, mobile, multichannel, social media, and big data. The difficult part, of course, isn’t simply how companies utilize big data and how they market across channels, it’s … Continue reading →

Infographic: The Evolution of Magento

Posted on May 22, 2013 by Douglas Karr

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Selecting an ecommerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise ecommerce platform of choice because of its flexibility for customization and the huge audience of users developing solutions for and supporting it. We have a Magento Platinum partner we work with, Verge Commerce, who take care of everything from migration, implementation, optimization and even fulfillment. … Continue reading →

Where is Your Audience?

Posted on May 7, 2013 by Douglas Karr

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If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

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