Ann Edwards of Point Brake design in Indianapolis did a fantastic Ignite speech at Ignite Indiana on the Impact of Design. Ann sites several examples, including:
- The redesign of a thermostat that increased sales by 971% and reduced manufacturing costs by 45%!
- The rebranding and logo change of National Savings and Investments, resulting in a $44 million increase in sales in 8 weeks.
- An application firm that utilizes User Experience best practices to reduce development costs by 50%.
Your logo, your branding, your site design can have an incredible impact on the perception of your company. I have personally been on calls with prospects who chose not to pursue buying a product from a colleague’s website because of how ‘ugly’ their website is. Great design, graphical design and user experience design is an investment that companies should not hesitate in investing in.
Doing it yourself or just getting something up or selecting the less expensive option isn’t saving your company money. It’s costing your company sales.
We’ve discussed testing and optimization for increased conversion results in the past, design should be an important element of your testing. Don’t underestimate its impact on your marketing and sales!
