Marketing InfographicsSocial Media & Influencer Marketing

Customer Service in Social Media

In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don’t realize that people online don’t care what their purpose is… they only care that there’s an opportunity to speak to the company. This opens the door to dealing with customer service issues in the public eye… and companies need to recognize the pitfalls and the opportunities.

This infographic highlights compelling stats, for example, customers who engage with companies via social media spend 20%-40% more with those companies. So, how do you use social media when interacting with corporate brands or with your own customers?

Fix an issue that a customer is having via social media and you’ll find it’s one of the best marketing channels you’ve ever worked in. Leave them hanging, and you’ll find out the opposite is true.

Customer Service and Social Media

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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