Content Marketing Blog

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

Infographic: Benefits of Mobile Marketing Automation

Posted on by Jenn Lisak
189
Mobile marketing automation

One of the top goals for organizations is to align marketing and sales team so that they are communicating and integrating their work processes more effectively. On the one hand, marketing needs a library of resources and a lead generation process, while sales needs the ease of mobility and sales collateral at their fingertips. Although the activities for these departments might be different, they are still very much intertwined. This is where the idea of mobile marketing automation comes in. We worked with the team at Fatstax, a branded iPad … Continue reading →

2013 SoDA Report: Digital Marketing Outlook

Posted on by Douglas Karr
225
SoDA Report 2013

The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend. Full service agencies are benefitting as companies have been reluctant to expand headcount, especially as … Continue reading →

Online Success Starts with CXM

Posted on by Gary Galvin
152
CXM Model

Customer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions. What will You Do? 16% of companies are increasing their their digital marketing budgets and increasing overall spend. 39% of companies are increasing their digital marketing budgets by reallocating existing budget into digital marketing. According to those and other figures from a 2013 report from the … Continue reading →

Infographic: What is POE?

Posted on by Douglas Karr
181
POE: Paid Owned Earned

In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group. POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid Media is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media and to … Continue reading →

Power Your Online Marketing with CDNify

Posted on by Mike Cunsolo
47
CDNIFY

We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent running around like a madman. But the thrill is a big part of why you do i because then you launch and you get to see all the hard work … Continue reading →

Design a Robust Mobile App for iPhone and Android in 5 Steps

Posted on by Douglas Karr
179
My Mobile Fans

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your features Step 2: Fill in the details Step 3: Customize the design Step 4: Preview … Continue reading →