Content Marketing Blog

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

Infographic: Beginner’s Guide to Content Marketing

Posted on by Douglas Karr
161
guide-content-marketing

Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online. Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This … Continue reading →

Migrate from CMS to CMS

Posted on by Douglas Karr
143
CMS Migration

WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short, it’s always been a lot of work… until now. Alex Griffis, the CTO of MaxTradeIn (fantastic site for trading in your car), told me about CMS2CMS tonight. CMS2CMS has actually … Continue reading →

5 Benefits of Adding an Infographic to Your Site

Posted on by Jayson DeMers
212
history of infographics

People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point and cleanly tie facts together. What really boosts their value is the fact that they are easily shared on social media sites, giving them the potential to go viral. Any … Continue reading →

Viewbix: Make Your YouTube Videos Interactive

Posted on by Douglas Karr
126
viewbix

Viewbix empowers companies to leverage their videos by inserting interactive apps and sharing that experience across the web, mobile and social networks. Companies are looking for ways to maximize their reach across the web, mobile and social networks. Yesterday they shared a video hoping to drive traffic. Today, they share a fully interactive Viewbix that allows their customers to engage and transact while watching their videos. More than 20% of the viewers who watch a video in a Viewbix click on the call to action button or engage with at … Continue reading →

Infographic: Brands, Colors and Emotion

Posted on by Douglas Karr
191
Colors and Emotions

I’m a sucker for a color infographic and this infographic from The Logo Company is a good one. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. This fun infographic lays out … Continue reading →

Where is Your Audience?

Posted on by Douglas Karr
53
Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →