Optimize Your Webinar Spending: Webinar ROI Calculator

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Optimize Your Webinar Spending: Webinar ROI Calculator

Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated. As marketers, … Continue reading

57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

What is Content Marketing?

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What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to … Continue reading

Tips to Writing Whitepapers that Drive Sales

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whitepapers

Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details and supporting data. I see … Continue reading

You’re Missing 3 out of 5 Elements on Making an Impression

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The 5 Senses

I was in attendance for the launch party of Ex. Ex. Midwest, a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the … Continue reading

Why Only 20% of Readers are Clicking Through on Your Article Title

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how-to-write-a-great-headline

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

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social-media-decision-chart

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – … Continue reading

The Distasteful Newsjacking This Week

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wrong newsjacking

After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand. I … Continue reading

Launched: The MarketingClips Video Series

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marketingclips

In a recent study, consumers said that brands were not meeting their demand for online video. This wasn’t a few… it was about two-thirds of consumers. As a marketing related blog, we need to practice what we preach. In our partnership with Edge of the Web Radio, we already have our podcast segmented into great videos, but we knew we needed more to share with … Continue reading