Here’s How to Optimize Your Blog for Content Marketing

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Here’s How to Optimize Your Blog for Content Marketing

No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

Ambience: Relevant Product Recommendations in Content

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sophia-content-shopping-recommendations

There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s ecommerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s … Continue reading

Liberio: Create Your Ebook directly from Google Drive

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ebooks-google-drive

If you’ve gone down the road of writing and publishing an ebook, you know messing with ePub file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for … Continue reading

Should You Brand Your Shared Media?

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Brand

We work with a lot of marketing technology companies to develop in-depth content and research for infographics, whitepapers, videos and their content marketing strategies as a whole. For the most part, we always try to utilize the strength of their brand. It’s important to have the voice and visuals associated with a company or its products or services in the material they distribute. Put simply, … Continue reading

Postano 2.5: Adding Creativity and Customization To Social Display Visualizations

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social-creativity-platform

We’ve written about the amazing social media command centers and arena displays powered by Postano, a sponsor of this site. Postano is the platform we utilize to curate our footer bar that displays posts of mentions of our sponsors in social media. Postano has continued to develop its visual marketing offerings in their newest release, quickly becoming a leading platform for displaying user generated content … Continue reading

16 Steps to Compelling Content Creation

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Compelling Content Creation Steps

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get inspiration from your network. Try … Continue reading

Strikingly: Import LinkedIn into a Beautiful, Mobile Optimized Resume Site

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strikingly

There are often times where you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an eventan online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly is an online service that makes … Continue reading

The Challenge of Marketing Silos and How to Break Them

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marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

Pressfarm: Find Journalists to Write About Your Startup

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press-farm

At times, we have pre-revenue, pre-investment startups who ask us for marketing assistance and there’s really nothing we can do since they don’t have budget. We often provide them some advice which consists of incentivizing word-of-mouth marketing (aka referrals) or to take what little money they have and get a great public relations firm. Since content and inbound marketing requires research, planning, testing and momentum … Continue reading