Content Marketing

Infographic: 22 Ways to Create Compelling Content

Posted on February 22, 2012 by Douglas Karr

The folks at Copyblogger have always been a source of inspiration and on my reading list for many, many years. Today the team released their first infographic… aptly describing 22 ways to create compelling content! This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue … Continue reading →

Infographic: The Anatomy of Content Marketing

Posted on February 21, 2012 by Douglas Karr

This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.

3 Tips for Creating Mobile-Ready Email

Posted on February 20, 2012 by Lavon Temple

Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it’s time to start considering how to go about creating it. Here are some tips to creating mobile-ready emails for your email campaigns. 1. Subject Lines. Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be … Continue reading →

What is AuthorRank and Why It Matters

Posted on February 17, 2012 by Douglas Karr

I’ve been pestering my clients and we’ve been integrating authorship code on all of our WordPress sites since seeing the incredible results of doing it on our own blog. Here’s a great infographic to help promote authorship even further… penning the term, AuthorRank. For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, … Continue reading →

DAM: What is Digital Asset Management?

Posted on February 15, 2012 by Nicolás Jiménez

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas of media asset management (a sub-category of DAM). It’s hard to make the case for digital asset management without appearing to relentlessly state the obvious. For instance: marketing today depends heavily on digital media. And time is money. So marketers should spend as much of their digital media time … Continue reading →

Social Media Matures

Posted on February 11, 2012 by Lorraine Ball

Sixty years ago as television was emerging on the scene, TV ads resembled radio ads. They consisted primarily of a pitchman standing in front of a camera, describing a product, much the way he would on radio. The only difference was that you could see him holding the product. As TV matured, so did the advertising. As marketers learned the power of the visual medium they created ads to engage emotions, some were funny, others were sweet or sentimental and … Continue reading →

Marketing Technology Blog