Content Marketing

Content management, content marketing, and user experience products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.

  • Out of-the-box knowledge integration transforms unstructured content sources into trusted, domain-specific collections

    The Future of Sales: Overcoming Knowledge Friction with AI Innovation

    In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction.  Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…

  • Figma: Design, Prototype, Collaborate, Enterprise

    Figma: Design, Prototype, and Collaborate Across Enterprise

    In the last few months, I’ve been helping to develop and integrate a highly customized WordPressinstance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The difficult part is that I’m doing it from simple mockups from a proprietary prototyping platform. While it’s…

  • Webinar Marketing: Strategies to Engage, and Convert (and Course)

    Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

    Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…

  • Diib: Website performance reporting and alerts for SEO

    Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand

    Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.

  • Stock Video Website List

    Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites

    B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…

  • SITE123: Free Website Builder and Hosting

    SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores

    Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • WordPress: Redirect AMP to Non-AMP Page Dynamically

    WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported

    I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…

  • WordPress Shortcode and Plugin: List Child Pages

    WordPress: How to List Child Pages Using A Shortcode

    We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function…

  • TextSniper: Capture Text on an Image, Video, PDF with MacOS app

    TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly

    It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…

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