How Twitter is Helping You Drive Deeper Engagement

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How Twitter is Helping You Drive Deeper Engagement

There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates. For a company promoting their products or services on Twitter, making a user go … Continue reading

Is Your Business Taking Advantage of Social Video?

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This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership. Companies are taking advantage of these strategies and producing some simple and amazing results that are getting watched more, shared more, and driving deeper understanding of their … Continue reading

Why Your Business Should Make Use of Video in Marketing

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using-videos-in-marketing

We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of the … Continue reading

2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges

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Omobono’s latest What Works Where research provides a revealing snapshot of B2B digital marketing in 2014. In partnership with The Marketing Society and Circle Research, they asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. The full report, including survey results, expert analysis and recommendations, will be published this month. To receive your digital copy as soon as it’s available, … Continue reading

Transparency is Optional, Authenticity is Not

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transparency

In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and most recently – I shared an evening out where I had quite a few drinks. I’m still not totally transparent online, but I’m absolutely authentic. … Continue reading

The Rise of Purpose-Driven Social Marketing

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purpose-driven-marketing

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m an unabashed capitalist, I also … Continue reading

The Surprising Science Behind Influence and Persuasion

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I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, … Continue reading

How to Drive Business with Twitter and Promoted Tweets

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Promoted Tweets

Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices, but if you’re actually paying to promote a Tweet, there are specific things that you … Continue reading