Analytics & TestingContent MarketingMarketing Infographics

7 Steps to Content Marketing Success

It shouldn’t be a question anymore about the value and performance of a solid content marketing strategy. Your business needs a consistent heartbeat of content streaming from it that gets the attention of prospects, builds your authority and trust online, and ultimately drives conversions through your inbound and outbound marketing channels. No surprises from this infographic from Smart Insights – but building a competitive content marketing strategy is nicely formulated in this easy digestible infographic.

To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I’ve included relevant research from our free Managing Content Marketing in 2014 research report Smart Insights created with HubSpot.

The 7 Steps to Content Marketing Success

  1. Benchmark your current use of content marketing.
  2. Develop a content marketing strategy.
  3. Understand customer and brand needs from content.
  4. Make the smart investments in content marketing.
  5. Select the best mix of resources.
  6. Create the most effective content
    formats.
  7. Use analytics to review ROI and value.

managing-content-marketing-infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.