Analytics & TestingContent MarketingMarketing Infographics

Tracking Content Marketing ROI for Dummies

The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic.

The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

My only advise on utilizing this strategy is to realize that ROI on content is not static, it changes over time. Often, the return on investment on a single whitepaper or infographic or even blog post can grow your authority and increase revenues over and over again. And the popularity of your content today can impact the performance of your content tomorrow. Content Marketing ROI is not a static calculation, it’s one that needs and builds momentum over time.

content-roi-infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.