Infographic: Do Colors Impact Online Purchase Behavior?

Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Keeping this in mind, Nick’s recent post on utilizing cookies to provide a different experience to a visitor rather than a customer could come in handy… perhaps your site could change stylesheets and move from a black layout (impulse) to a pink layout… or if you’re running a special, a blue layout!