Marketing Book Reviews Blog

Marketing book reviews at the Marketing Technology blog

501 Copywriting Shortcuts by Amy Harrison

Posted on by Douglas Karr
158
Copywriting Phrases

Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30 Ways to a killer headline – Here you get 30 templates (and suggestions of what words you need to use to fill in the blanks) so that you can come … Continue reading →

APE: Author, Publisher, Entrepreneur

Posted on by Douglas Karr
111
How to Publish a Book

In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different, though… it’s a detailed step-by-step instruction book on how to self-publish your ebook. Authors Guy Kawasaki and Shawn Welch begin APE: Author, Publisher, Entrepreneur with the true story on Guy’s … Continue reading →

18 Must-Know Inbound Marketing Experts

Posted on by Douglas Karr
110
Inbound Marketing

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor… especially having my name alongside this list of amazingly talented marketers: Michael Brito – Follow @Britopian Paul Gillin – Follow @pgillin Adam Metz – Follow @theMetz Ann Handley – Follow @MarketingProfs C.C. Chapman – Follow @cc_chapman Chris Brogan – Follow @ChrisBrogan Cindy King – Follow … Continue reading →

Inbound Marketing with “The Content Marketing Manifesto”

Posted on by Chad Pollitt
71
The Content Marketing Manifesto

It can be challenging to communicate and quantify all the benefits of content marketing to the C-Suite and even some marketers. Even more difficult is explaining the strategic and tactical nuances across multiple types of media and platforms. Content marketing is not as simple as publishing a blog post every day in order to show up on the first page of Google. »Download a free copy of The Content Marketing Manifesto Because of these challenges, we’ve written The Content Marketing Manifesto. It’s intended to empower the C-Suite with the knowledge … Continue reading →

The Book Every Analytics Professional Must Read

Posted on by Douglas Karr
202
Moneyball

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a good Stanley Cup. If you don’t appreciate sports but you … Continue reading →

Steve Jobs: Focus, Vision, Design

Posted on by Douglas Karr
137
steve-jobs-book

On Friday’s podcast we discussed the best books we’d read this year and, by far, my favorite was Steve Jobs. I haven’t been reading a lot lately – I’m so thankful to Jenn for buying the book for me! The book isn’t a love-fest for Jobs. In fact, I think it pays a balanced picture where the downside of Jobs was his tyrannical control issues. I say tyrannical because the impact it had on his health, his family, his friends, his employees and his business. Most people look at Apple … Continue reading →