BlackBerry's Killer Feature: Productivity | Marketing Technology Blog

BlackBerry’s Killer Feature: Productivity

I’ve been on my BlackBerry now for a few weeks. There are features that the iPhone had that I wish I had (like visual voice mail and a billion applications) but one single feature that the Blackberry has that I love – productivity.

The folks at work now joke with me that I spend as much time in front of my computer on my BlackBerry than on the actual computer. The reason is that it’s my living task list. A single screen that provides me with a stream of Facebook, Text Messages, Email, Call History, etc. is brilliant.

If an email arrives that isn’t important, I delete it from the BlackBerry and keep the email so I can login later and take care of it. While the half of my office mates put their iPhone down for the day and get their work done, I find myself prioritizing and navigating my workday through my Blackberry. I look up and Jess is on hers as well!

The usability of the operating system is fantastic as well… the fact that I can navigate, open menus, open full menus, jump fields, etc. all from a tiny trackball is ingenious. My favorite app is Google Sync, which is synchronizing my calendar and contacts online with Google Apps. And… I’ve been using the bluetooth earpiece in the car and using the speech recognition and it’s been flawless.

CALL BILL KARR… responds HOME or MOBILE… MOBILE… and it actually works and calls my son! Woohoo!

I would love a larger screen and a larger keyboard… if the BlackBerry had a horizontal layout with a wide, slide-out keyboard, I think I’d be in absolute heaven. And – if just once – I could get it to find the damn satellites (I’ve heard this is a Verizon issue) so I could get directions it would be nice.

For all the iPhone users, I do appreciate the technology behind the iPhone. It’s beautiful and elegant. I still don’t find the touch interface better than the tactile feedback of a keyboard and trackball. Of course you just added voice recognition and video editing on the fly with direct uploads to YouTube. I’m jealous!

Sometimes I think about all the time I could be wasting on the iPhone every day… and I’m glad I don’t have one.

http://www.mycaption.com/resources/case-studies/gtd MyCaption Team

And the BlackBerry user experience will only get better, thanks to competition posed by iPhone.

There is an ace up their sleeve — the BlackBerry Enterprise Server. Once you begin to enjoy the basic tools of productivity (email, tasks, memos, appointments and contacts), synchronizing them with business server becomes the next key milepost. And users of BES (corporate or hosted) know how good they have.

Let iPhone users have all the fun. The BlackBerry users should be happy staying in their productive and synchronized little corner.
http://www.q-check.com Kaitlyn Young

Now a days this technology has become very famous. Everybody wants to use BlackBerry. I also love it very much. BlackBerry is a line of wireless handheld devices that was introduced in 1999 as a two-way pager. In 2002, the more commonly known smartphone BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, internet faxing, web browsing and other wireless information services as well as a multi-touch interface.
http://www.facebook.com/brianwyrick Brian Wyrick

I still can't stand the UI of the blackberry, and regarding productivity, enterprise server blah blah blah, all i have ever seen anyone do is check their email – but that is as one sided as the claim that iPhones are only for fun.

In my opinion I can get more done with gmail, basecamp, evernote, and any phone – its all in how you use it, blackberry business server is right there with exchange on my list of tech I could do without – it's never about the tech, it is about processing.
- http://www.dknewmedia.com Douglas Karr
  
  Hi Brian!
  
  That's an interesting response – I guess I don't really see any difference between the UI's of the iPhone and the BlackBerry – both start with icons and open apps. The usability; however, is quite a difference. I find myself able to control everything but the text with a scroll of the thumb.
  
  I think you're dead-on about the tech, it's definitely about the ability to process and be productive. A friend of mine showed me an app tonight using Jailbreak (an 'illegal' hack) that makes the home page much like a BlackBerry with a stream of all the latest emails, text messages, etc. I was intrigued – perhaps Apple can develop something into their OS!
  
  Get Apple to release an iPhone with a stream of data, keyboard (and maybe a scroll button), and I am on board!
http://www.gojoeylogano.com Joey Logano Fan

Blackberry haha, more like crackberry. Yes the blackberry is simply amazing. Offers a lot of productivity on the go. It cant be beat really. The iPhone is great but honestly its just overrated.
http://www.tully.ca/blog/ Tully

#GAAGH Doug, you're not helping at all. I'm off contract on a damned RAZR and am completely torn between a Blackberry and an iPhone… iPhone has appps and requires a carrier change, yet Blackberry has business applicableness (not sure if that's even a word) and I can get it cheap if I stick with current carrier… I appreciate that BB can gain some serious ground to compete with iPhone, yet is it too little to late? Any guidance is greatly appreciated!
- http://www.dknewmedia.com Douglas Karr
  
  Personally, it's all about the keyboard! If Apple had it, I might lean in that direction. The reason is that I'm constantly on my phone when I'm in the car (yes, texting at stop lights, too!). I just can't look down, slide, click answer, etc… I need to just be able to press buttons.
  
  The new Blackberry OS is looking pretty snazzy! Take a look around online, there's a lot of leaked photos, etc. And the new Blackberry Tour looks like one beautiful phone!
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BlackBerry’s Killer Feature: Productivity

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