Content MarketingEmail Marketing & AutomationMarketing Infographics

Who Is Your B2B Buyer?

We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply move past it. Content that’s more basic will still be key to prospects who lack the understanding of your products or services. And writing high-end content all the time can put your product unnecessarily out of reach of their needs.

Corporate buyers apply B2C purchasing preferences to B2B transactions, meaning suppliers must provide a highly-targeted, easy-to-use online experience. Do you understand your buyer?

Who-Is-Your-B2B-Buyer

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.