An important, but unfortunately too-often overlooked, aspect of web design is usability. Most experienced web designers understand the basic concepts and principles of usability, but the more complex a website, the more important usability testing becomes. E-commerce websites are especially important to test because one small bump in your checkout process or design could substantially decrease your profits. Typically, I recommend some form of testing if there is any process or series of steps necessary on the website. There are … Continue reading →