Author Archives: Taulbee Jackson

About Taulbee Jackson

Taulbee Jackson is President / CEO of Raidious Digital Content Services. Raidious is a digital marketing company built to make, manage, monitor, moderate and measure online content and dialog in real time, using a team of strategists, writers, editors, producers, and reporters who operate much like a CNN news team for brands. Find out more at raidious.com.

Content Science: Turn your Plain Jane links into Killer Contextual Content

Posted on by Taulbee Jackson
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What do the Washington Post, BBC News, and New York Times have in common? They’re enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content. Continue reading →