Technology and Marketing Advice from New Media Marketing Experts
A bad email marketing program is like a really annoying sales person, but with a little effort and a lot of personalization you can turn email into your sales top-producer. Best of all, it’s easy and inexpensive to do. Continue reading
In part one (You Might Need an Email Marketing Expert If…) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager. Continue reading
No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing. Continue reading
If you?re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat advertiser. Continue reading
The use of animation in email marketing is on the rise. Why? It seems to work. Here you’ll find a collection of animated email examples as well as a few case studies, which support the practice. Continue reading
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you?re not clearly establishing mutual expectations. Continue reading
