About Scott Hardigree

Scott Hardigree is CEO at Indiemark, a full-service email marketing agency and consultancy based in Orlando, FL. Scott can be reach at scott@indiemark.com.

Email Newsletter Monetization: Two Viable Options for Bloggers and Small Publishers

Email Monetization

Influence is no longer the exclusive domain of large publishers. Eyeballs and marketing dollars are being diverted toward an army of small, niche publishers; be they content curators, bloggers, vloggers, or podcasters. Given the increased demand, these micro-publishers are rightfully looking for ways to thoughtfully profit from their audience, and their effort. Profit in Email Newsletters Along with other with the monetization tactics that they currently use, like website display ads and social media sponsorships, today’s specialty publishers have a couple of noteworthy options for monetizing their email newsletters too. Monetization of … Continue reading

An Insider’s Look at the Future of Email Marketing Software and Services

Jet Pack

One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward six years and the term “email marketing” has disappeared from our vernacular entirely. Although lower than 2011, email marketing still produces a considerable ROI; however it is but one digital … Continue reading

Email List Rental, What You Need to Know

Email List Rental

Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you?re unfamiliar or unimpressed with renting an email list here?s the lowdown on the benefits as well as its key differentiating factors and considerations. Continue reading