The Most Important Rule in Social Media PR: Don’t Be Afraid To Try Something New

About Ryan Smith

Ryan is Manager of Social Media and Business Development at Raidious. He is a public relations professional who specializes in utilizing social media as a marketing communications tool. Ryan has experience in sports, politics, real estate, and many other industries.

Social Media Is the New PR

Posted on September 20, 2010 by Ryan Smith

I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out not to be the case, and it got me thinking: Social media is no longer just a part of PR … Continue reading →

Attract Followers, Don’t Buy Them

Posted on August 23, 2010 by Ryan Smith

It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message you are communicating? Buying followers simply does not work, because having a huge following on Twitter will not affect your … Continue reading →