Author Archives: Robby Slaughter

About Robby Slaughter

Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. His latest book is The Unbeatable Recipe for Networking Events.. Robby runs a business improvement consulting company.

Top 5 Ways To Accidentally Become a Spammer

Posted on by Robby Slaughter
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About the worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take steps toward becoming a spammer without even realizing it! Here are the top five ways (in my opinion, of course) that you might get accused of being a spammer … Continue reading →

How and Why To Write a Book

Posted on by Robby Slaughter
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I just finished a book, Failure: The Secret to Success. When people hear about this, they offer congratulations and ask me a couple of stock questions: Where did you get the idea? How long did it take to write? What made you want to write a book? I could answer any of these questions for you, but I’ll tell you the truth is they are all asking really the same question: How do you write a book? For many people, the notion of putting together a single blog post sounds … Continue reading →

Productivity: The “Fast, Cheap, Good” Rubrik

Posted on by Robby Slaughter
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As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It’s called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand. Here’s the rule: Fast, cheap or good: Pick any two. The purpose of this rule is to remind us that all complicated endeavors require tradeoffs. Whenever we have a gain in one area there will undoubtedly be a loss somewhere else. So what does fast-cheap-good mean for readers of the Marketing Technology blog? Let’s go with everything. … Continue reading →

Productivity Secrets: Technology Isn’t Always Technical

Posted on by Robby Slaughter
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I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information Technology Even though the word technology comes from the Greek word téchnē, meaning “craft,” these days we are almost always referring to information technology. Readers of The Marketing Tech Blog … Continue reading →

The Power of ALT and TAB

Posted on by Robby Slaughter
43

When it comes to computer technology, I’m amazed how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprise some of the most important productivity tips for anyone who uses a computer to promote or conduct their business. In other words: practically everyone now reading the Marketing Technology blog! The Alternate Zone To really understand the ALT+TAB combination, we need to begin with a discussion of the ALT key. You probably know that “ALT” is short for … Continue reading →