Author Archives: Robby Slaughter

About Robby Slaughter

Robby Slaughter has had a lifelong passion for information technology, spanning some twenty years of education, teaching, full-time employment and consulting. Robby is a Principal with Slaughter Development, firm specializing in business process improvement consulting based in Indianapolis, IN.

Event Registration Rant

Posted on by Robby Slaughter
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Back in the spring, there was an amazing, fantastic, wonderful event sponsored a terrific organization called Express Employment Professionals. The program itself was a dynamic lineup of speakers, including Indy’s own Peyton Manning. The staff executed the event flawlessly and I think the crowd was tremendously impressed. In fact, I only have one complaint—and it has nothing to do with the day of that event. Unfortunately, that complaint is a doozy. This event had a terrible registration experience. Settle into … Continue reading →

Facebook is a Frat House, Google+ a Sorority

Posted on by Robby Slaughter
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Facebook vs Google

I’ve finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects in common. Consider the following benefits: Camaraderie and life long friendships Professional networking opportunities Community engagement among like-minded people Those are some of the upsides of going Greek at a college or university. But we all have preconceptions of the … Continue reading →

Marketing Idea: One-Click Event Registration

Posted on by Robby Slaughter
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Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us if this is a good or bad idea: we call it “one-click registration.” Here’s the concept. You sign up for an … Continue reading →

The Marketing Genius of Jim Irsay

Posted on by Robby Slaughter
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Jim Irsay

On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black Prius parked on the north exterior plaza outside Lucas Oil Stadium… TO WIN A PRIUS AND $4K—Entrants must be 18 … Continue reading →

WordPress Plugin: Blogging Checklist

Posted on by Robby Slaughter
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Back at BlogIndiana 2010, we did a soft launch for WordPress plugin to help increase employee productivity. It’s called Blogging Checklist, and it’s based on the unbelievably simple and yet astounding power of a checklist. Blogging Checklist is just what it sounds like: it creates a bunch of checkboxes for you to use when writing a blog post. Sure, you could achieve the same thing with a Word document or a post it note, but by embedding this in a … Continue reading →

Top 5 Ways To Accidentally Become a Spammer

Posted on by Robby Slaughter
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About the worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take steps toward becoming a spammer without even realizing it! Here are the top five ways (in my opinion, of … Continue reading →