Author Archives: Robby Slaughter

About Robby Slaughter

Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. His latest book is The Unbeatable Recipe for Networking Events.. Robby runs a business improvement consulting company.

Your Social Media Crisis Response Is Hurting Your Profession

Posted on by Robby Slaughter
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Crying Man

There was no shortage of social media activity during the recent tragic events in Boston. Your Facebook and Twitter streams were overloaded with content referencing the minute-by-minute unfolding events. In fact, much of it would not make sense out of context. There is also no shortage of social media marketing brand managers who have chimed in on best practices during a crisis. Stacy Wescoe writes: “I had to stop myself and say, ‘No, people don’t need to see that now,’ and leave my Facebook page empty for the rest of … Continue reading →

Event Registration Rant

Posted on by Robby Slaughter
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Back in the spring, there was an amazing, fantastic, wonderful event sponsored a terrific organization called Express Employment Professionals. The program itself was a dynamic lineup of speakers, including Indy’s own Peyton Manning. The staff executed the event flawlessly and I think the crowd was tremendously impressed. In fact, I only have one complaint—and it has nothing to do with the day of that event. Unfortunately, that complaint is a doozy. This event had a terrible registration experience. Settle into your seat, this is going to be a long ride. … Continue reading →

Facebook is a Frat House, Google+ a Sorority

Posted on by Robby Slaughter
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Facebook vs Google

I’ve finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects in common. Consider the following benefits: Camaraderie and life long friendships Professional networking opportunities Community engagement among like-minded people Those are some of the upsides of going Greek at a college or university. But we all have preconceptions of the world of fraternities and sororities. In fact, these biased viewpoints … Continue reading →

Marketing Idea: One-Click Event Registration

Posted on by Robby Slaughter
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Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us if this is a good or bad idea: we call it “one-click registration.” Here’s the concept. You sign up for an email newsletter, which contains information about an upcoming event. When … Continue reading →

The Marketing Genius of Jim Irsay

Posted on by Robby Slaughter
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Jim Irsay

On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black Prius parked on the north exterior plaza outside Lucas Oil Stadium… TO WIN A PRIUS AND $4K—Entrants must be 18 yrs or older AND following @jimirsay on Twitter.com… TO WIN … Continue reading →

WordPress Plugin: Blogging Checklist

Posted on by Robby Slaughter
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Back at BlogIndiana 2010, we did a soft launch for WordPress plugin to help increase employee productivity. It’s called Blogging Checklist, and it’s based on the unbelievably simple and yet astounding power of a checklist. Blogging Checklist is just what it sounds like: it creates a bunch of checkboxes for you to use when writing a blog post. Sure, you could achieve the same thing with a Word document or a post it note, but by embedding this in a WordPress plugin it’s much more likely to be standardized and … Continue reading →