Author Archives: Nila Nealy

About Nila Nealy

Nila is the principal of TwentyTwo, a business consultancy specializing in brand strategy, identity, and communications. TwentyTwo helps businessess inspire and excite their people, interest and influence prospects, make meaningful connections with their customers, and purse profit with purpose. Learn more about Nila at LinkedIn or my web site.

Judge Name Ideas From Audience’s Perspective

Posted on by Nila Nealy
228

When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here?s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she isn?t having the same experience that the consumer in the field will have. When you present the name ideas, your client or colleague is going to have her conscious, logical brain working. She?ll be thinking, “do I like it?” This behavior doesn’t match the actual experience prospects, customers, investors, employees, … Continue reading →

Understand. Be on Brand. Build trust.

Posted on by Nila Nealy
211

While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your brand love with your target audiences. Understand how the person on the other side of the conversation is using that digital technology. At what level is she open to engaging with you at this touchpoint? If she?s busy checking her email during the course of the business day before she rushes into three back-to-back meetings, does she … Continue reading →