Author Archives: Nick Carter

About Nick Carter

Nick Carter is truly an entrepreneur at heart. He is the author of Unfunded, as well as the founder of AddressTwo, a small business CRM software that provides entrepreneurs with tools and processes to manage their sales and automate their marketing.

Technology Half-Life: When NOT to Bootstrap It

Posted on by Nick Carter
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money-tree

I would like to dispel a few rumors.  I’m not opposed to venture capitalists.  I don’t think angel investors are really demons.  I don’t even think that everyone should or even could “bootstrap” their business successfully.  To prove it, I’d like to tell you about the #1 reason that you and your partners might need to start shamelessly promoting your half-baked business idea to anyone with cash to spare: Half-Life. Just as the word “startup” has become synonymous with venture capital, so it has also become synonymous with “techie.”  Perhaps … Continue reading →

Aw, heck. I guess I’ll start a marketing business!

Posted on by Nick Carter
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What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society?  Consultants, of course.  Lots of them.  After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who better to run a marketing firm! There’s a running joke in the agency side of business–that is, the outsourced, non-corporate world of marketing experts in whatever capacity.  … Continue reading →

New Website, Take II

Posted on by Nick Carter
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I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him.  If you don’t know who Jeb is, where have you been?)  Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound without the caffeine-driven high. “So, who are your target customers?” I asked, expecting to hear about industry, size, and other niche descriptors. “We are a company’s second website.”  Jeb told … Continue reading →

Contact Forms, Bots, and Shameless Spam

Posted on by Nick Carter
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Anti-spam is a huge topic with email. People have been trying to keep their inbox clean for years with everything from the annoying spamarrest tools to simple junk-mail filters with their uncanny ability for false-positives.  In fact, email spam became such a nuisance that the government even stepped in (imagine that) and wrote laws about it. But there’s one form of spam that’s still up to the vigilante’s to catch… and I’m hoping you’ll help me. It started as just an annoyance, but it grew to all-out business interruption. Every … Continue reading →

Remember Me?

Posted on by Nick Carter
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GoDaddy Remembers Me

I’m terrible with names. I wish I could install your cookie in my brain so every time I see you in public it recalls. I suppose that’s one way that computers are more “intelligent” than humans. But, due to this glaring weakness of mine, I’m very impresses when others can so easily remember me after just one chance encounter. It’s a skill. Do you know what doesn’t impress me: when people fake it. Continue reading →

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Drip Marketing Part 2: Don’t Suck.

Posted on by Nick Carter
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A few weeks back, I posted part 1 of the drip marketing series: Who Cares? Which, in reality, turned out to be an article on how to generate leads. Novel idea, right? Before you can drip, you have to have an audience to drip on. Well, if that concept seemed to inane for you, then stop reading now. My advice this week: don’t suck. Continue reading →