Author Archives: Lavon Temple

About Lavon Temple

Lavon Temple is the Marketing Coordinator at Delivra, an email marketing software and services company in Indianapolis. She is responsible for assisting the Director of Marketing with organizing a wide range of marketing materials. Lavon assists in creating and maintaining marketing plans involving email campaigns, direct mail, marketing events, public relations, advertisements, customer communications, and more. Lavon is a graduate of Butler University.

3 Tips for Creating Mobile-Ready Email

Posted on by Lavon Temple
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3 Tips for Creating Mobile-Ready Email | Marketing Tech Blog

Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it’s time to start considering how to go about creating it. Here are some tips to creating mobile-ready emails for your email campaigns. 1. Subject Lines. Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be aware of this when you are creating those enticing subject … Continue reading →

I Can’t Do It All!

Posted on by Lavon Temple
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Frustrated Woman

When it gets to be around the Holidays, you hear a lot more people saying how they could use a couple more hours in the day. Or if they could clone themselves, they could be in two places at once and get a lot more accomplished. The same can likely be said by marketers and how they feel regarding their email programs. Most companies don’t have the luxury of a whole team of email marketers and are forced to rely on one person or a couple of people to manage … Continue reading →

Don’t Put Email on the Back Burner!

Posted on by Lavon Temple
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Email on the Back Burner

In the last Delivra guest post for the Marketing Technology blog, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day! That being said however, I urge you to make your email program a priority. If you haven’t started an email program, it’s way past time to start. … Continue reading →