Author Archives: Lavon Temple

About Lavon Temple

Lavon Temple is the Marketing Coordinator at Delivra, an email marketing software and services company in Indianapolis. She is responsible for assisting the Director of Marketing with organizing a wide range of marketing materials. Lavon assists in creating and maintaining marketing plans involving email campaigns, direct mail, marketing events, public relations, advertisements, customer communications, and more. Lavon is a graduate of Butler University.

5 Point Email Marketing Holiday Checklist

Posted on by Lavon Temple
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5 Point Email Marketing Holiday Checklist

It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, 1. Timing. Be aware that even though it’s only August, several people are already starting to look into gift ideas. If they find it for the right price, they go ahead and purchase to be ahead of the game. Position your emails for that audience and craft emails to capture those buyers. Of course, some of the major dates you want to prepare for are Black Friday … Continue reading →

Email Marketing Trend: Using Special Characters in Subject Lines

Posted on by Lavon Temple
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heart

Around Valentine’s Day this year, I noticed a couple of organizations using a heart in their subject line. (Similar to the example below) Since then, I’ve seen more and more companies starting to use symbols in their subject lines in order to grab the attention of a reader. Using special characters in the subject line is one of the latest email trends and many organizations are already jumping on board. However, if you haven’t yet, there are a few things to consider before implementing. First of all, you should determine … Continue reading →

3 Email Marketing Tools You Need to Know About

Posted on by Lavon Temple
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3 Email Marketing Tools You Need to Know About | Marketing Tech Blog

Text to Subscribe. If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. (If not, ask Delivra for more information!) Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how easily people can text to sign up to receive … Continue reading →

Time to Spring Clean that Email Marketing Program

Posted on by Lavon Temple
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Time to Spring Clean that Email Marketing Program | Marketing Tech Blog

It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find out who is no longer engaged in your mailings. I wouldn’t necessarily advise to delete … Continue reading →

3 Take-Aways from 5 Keys to Exceptional Email Marketing

Posted on by Lavon Temple
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3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing program exceptional. Recently, Delivra published 5 Keys to Exceptional Email … Continue reading →