Lavon Temple | Marketing Technology Blog

About Lavon Temple

Lavon Temple is the Marketing Coordinator at Delivra, an email marketing software and services company in Indianapolis. She is responsible for assisting the Director of Marketing with organizing a wide range of marketing materials. Lavon assists in creating and maintaining marketing plans involving email campaigns, direct mail, marketing events, public relations, advertisements, customer communications, and more. Lavon is a graduate of Butler University.

How to Make Your Email Marketing Mobile Friendly

Posted on May 14, 2012 by Lavon Temple

“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience. The whitepaper discusses three critical components for mobile … Continue reading →

Time to Spring Clean that Email Marketing Program

Posted on April 16, 2012 by Lavon Temple

It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find out who is no longer … Continue reading →

3 Take-Aways from 5 Keys to Exceptional Email Marketing

Posted on April 2, 2012 by Lavon Temple

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing … Continue reading →

3 Tips for Creating Mobile-Ready Email

Posted on February 20, 2012 by Lavon Temple

Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it’s time to start considering how to go about creating it. Here are some tips to creating mobile-ready emails for your email campaigns. 1. Subject Lines. Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be … Continue reading →

I Can’t Do It All!

Posted on December 9, 2011 by Lavon Temple

When it gets to be around the Holidays, you hear a lot more people saying how they could use a couple more hours in the day. Or if they could clone themselves, they could be in two places at once and get a lot more accomplished. The same can likely be said by marketers and how they feel regarding their email programs. Most companies don’t have the luxury of a whole team of email marketers and are forced to rely … Continue reading →

Don’t Put Email on the Back Burner!

Posted on November 18, 2011 by Lavon Temple

In the last Delivra guest post for the Marketing Technology blog, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day! That being said however, I urge you to make your email program a priority. If you haven’t … Continue reading →