Technology and Marketing Advice from New Media Marketing Experts
Roundpeg is focused on small business. So, while I am always intrigued with what larger companies are doing, my business depends on my understanding of what small business owners do, think, want and need. And because of that focus, we have launched a series of studies to understand how small businesses ( 1 – 25 employees) used social media. While there have been a number of surveys looking at how Fortune 500 firms are entering the world of social media there … Continue reading
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. Check out the updates in the video. And if you are curious enough about how all this is going to turn out, and what the judges ( including Doug Karr) think about the business ideas, join us for networking and final presentations on Sunday night: http://www.eventbrite.com/event/851407583
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided a three year grant which allowed the StartUp Weekend team to expand to 8 full time staff members. This small team, will in turn provide support for hundreds of StartUp Weekend events around the world. How? That was what the … Continue reading
I am writing this from the last day of the Global StartUp Weekend organizer conference. I have to admit I am really jazzed about what is being accomplished in communities around the world using the StartUp Weekend model. (For a feel for the conversations – both fun and serious – check out the twitter stream: #sosummit) We are going to have a chance to put some of these ideas into practice at our own StartUp Weekend on November 12-14. Register … Continue reading
In June we conducted a brief survey to understand how owners of small businesses ( 1 – 25 employees) used social media. While there have been a number of surveys looking at how Fortune 500 firms are entering the world of social media there was little content about smaller firms. We wanted to know if smaller firms were leading or lagging behind their larger counterparts in regards to usage of social media. While we predicted some of the results, other … Continue reading
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer. Continue reading
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