Technology and Marketing Advice from New Media Marketing Experts
According to the 2011 Small Business Social Media Survey, business owners are taking social media more seriously than in year past. In a survey conducted from May 1, 2011 – July 1, 2011 we asked243 small business owners ( companies with less than 50 employees) who was creating content for their social media accounts. Owners are taking charge From their responses, it was obvious owners are taking social media seriously as more than 65% indicated they are actively involved in … Continue reading
On a regular basis small business owners ask us if Social Media is worth spending time on. Based on the results of our 2011 Small Business Social Media Survey the answer to that question is YES! In this follow-up survey, small businesses are defined as companies with 1-50 employees. It is important to note this survey did not attempt to measure the number of small businesses using social media, but rather how existing social business users are employing the tools. … Continue reading
Talking to small business owners about social media there seems to be a growing interest in the medium as they begin to shift marketing activities away from traditional to social media. Our preliminary results from our social media survey seem to indicate business owners, both men and women are spending more time on social media daily. ( Men spending even more then women). This is a dramatic shift from just one year ago when we did our first study. The … Continue reading
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then ever are engaged in social media, or at least testing the waters. It that is the case, it seems like a good time to revisit the topic with another study. Here were some of the 2010 Small Business Social Media Study … Continue reading
On Friday, I wrote a post on my blog about Startup Weekend. In it I suggested many of the participants would have life changing experiences and perhaps: Have a brand new job Own a piece of business See that crazy idea you have kicked around become a reality For the members of Team GrabaChat that is definitely true. Their award winning product is a live chat application, which you can learn more about here: Grabachat . They are already starting to … Continue reading
As a judge for the 2011 Mira Awards, I had a chance to spend a day meeting with founders, inventors, programmers and business leaders making a significant impact in our technology landscape. While I can’t tell you who the winners are, you will need to attend the Mira awards next month, I can tell you there are some really exciting things happening here. As you would expect, many of the presentations were about the technology. However, some of the most … Continue reading
Roundpeg is focused on small business. So, while I am always intrigued with what larger companies are doing, my business depends on my understanding of what small business owners do, think, want and need. And because of that focus, we have launched a series of studies to understand how small businesses ( 1 – 25 employees) used social media. While there have been a number of surveys looking at how Fortune 500 firms are entering the world of social media there … Continue reading
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