Author Archives: Kyle Lacy

About Kyle Lacy

Kyle Lacy is founder and CEO of Brandswag, a social media training and strategy company. He recently authored two books, Twitter Marketing for Dummies (Nov 2009) and Branding Yourself (Dec 2010) and is a highly sought after speaker. He writes regularly at his blog on KyleLacy.com and you can find him chatting daily on Facebook / Twitter

Higher Education and the Foursquare Revolution

Posted on by Kyle Lacy
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Universities are kicking butt in social media! They’re on Twitter, Facebook and are beginning to use geolocation applications like Foursquare. Why is this going to work? Most prospective students make decisions on where they will be attending school on the campus tour. So making a good impression during the first tour is important. Foursquare allows universities to explore the campus in a whole new way. The application can be used to leave tips to ensure that prospects know where to go and what to do during a visit. Other reasons … Continue reading →

5 Ways to Benefit from Facebook’s Analytics

Posted on by Kyle Lacy
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I think Facebook could set a record in the amount of newsworthy material it produces in a week. The most recent news is Facebook launching of analytics tools. After reading about this on Fast Company I’ve decided that it’s a great addition to Facebook’s world domination. Kidding aside it’s a cool feature that will show who “likes” what without sharing personal information. The tool shares data based mostly on demographics similar to Foursquare’s analytic business tool, which for most is old news. Both features allows companies to gauge who their … Continue reading →

What You Can Learn about Twitter from Tweets

Posted on by Kyle Lacy
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This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from The Marketing Technology Blog in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t underestimate the power of this medium. Here’s the presentation – 140 Twitter Tips: If you’re looking for additional information on how Twitter Marketing can help your business, pick … Continue reading →