Author Archives: Jenn Lisak

About Jenn Lisak

Jenn is a relationship manager with DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of social media as well as the business aspect.

M-Commerce is Making Headway

Posted on by Jenn Lisak
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M-Commerce statistics and predictions

There’s no doubt about it. More and more users are buying tablets and using them for e-commerce due the the convenience it provides. The latest report from eMarketer confirms this and predicts a surge in tablet commerce, turning the m-commerce into a $50 billion industry next year. The overall mobile commerce spending, including both tablets and smartphones, in 2012 was $24.66 billion, and this figure represented an 81% increase from the 2011 figures. That’s quite a staggering number. The eMarketer report predicts total ecommerce spending from tablet devices alone to … Continue reading →

The Changing Marketing Funnel?

Posted on by Jenn Lisak
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sales funnel marketing

As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads. Furthermore, less than 25% … Continue reading →

Infographic: The State of Mobile Content Marketing

Posted on by Jenn Lisak
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Mobile content marketing

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing will generate a large return on investment if done properly. We gathered research from our corporate blogging platform client, Compendium, and email marketing software client, ExactTarget, to show the impact of mobile marketing over the past couple of years and … Continue reading →

Sales Enablement Tips

Posted on by Jenn Lisak
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Sales Enablement Tips

The changing marketing and sales funnels are dictating how we do business. Specifically, this refers to how sales is approaching new prospects and closing the deal. Sales enablement is collaborating marketing and sales while producing a revenue. Ensuring that these initiatives are aligned is imperative to the success of both marketing and sales. As a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the sales team is still going to have a more “intense” impact on a prospect because … Continue reading →

Ebook: What is Lifecycle Marketing?

Posted on by Jenn Lisak
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Lifecycle marketing ebook

What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn’t a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You … Continue reading →

Whitepaper: Best Practices for Writing a Sales Proposal

Posted on by Jenn Lisak
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Sales is on every executive's mind. It's important that you're on top of your game and writing an engaging and convincing sales proposal.

It’s the beginning of the year. Sales is on every executive’s mind. It’s important that you’re on top of your game and writing an engaging and convincing sales proposal. But it’s also important to know how to create one that will appeal to multiple decision makers. I absolutely love working with our proposal software sponsor TinderBox, and they are great about creating educational resources on how to improve your sales efforts. Their recent whitepaper, “Best Practices for Writing a Sales Proposal,” provides tips on how to make your sales proposal better, … Continue reading →