About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

How to Select a Sales Automation Solution

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How to Select a Sales Automation Solution infographic

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that is taking a big leap into the automation … Continue reading

Video: 5 Steps to Better Public Relations

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60 Second Marketing Tip

Our friends over at Meltwater decided to have a little fun on a Monday (and Cindo de Mayo) and created this short, hilarious video for our viewing pleasure. Take a break and watch! The 5 Steps to Better Public Relations Define Your Channel Prepare Tell Many Stories Follow Up Don’t be Upset if One of Your Stories Dies Check out the accompanying blog post: Meltwater is … Continue reading

Webinar Alert: Conversions Through Storytelling

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Storytelling in Content Marketing

Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for all of us, we know … Continue reading

Marketing Automation for the Customer Journey

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Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions … Continue reading

Improving Sales Proposal Effectiveness

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Screen Shot 2014-03-26 at 11.16.06 AM

In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the … Continue reading

SXSW 2014 Interactive Infographic Wrapup

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SXSW 2014 stats

One of the cool things about our partner Meltwater’s social media monitoring software is that you can monitor topics and events thoroughly to get a full picture of the sentiment and popularity. This year, they started monitoring the buzz around SXSW on February 26 and found some pretty interesting trends: NSA whistleblower, Edward Snowden, was a big deal. 7% of all the social buzz was Snowden related. Men … Continue reading

10 Steps to Managing Crisis Communications

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Screen Shot 2014-02-19 at 10.18.58 PM

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a … Continue reading

The Real Truth About Your Sales Funnel

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Screen Shot 2014-02-12 at 11.39.06 PM

First off, we love our sponsors at PaperShare, who have powered our resource library with all of our sponsors’ whitepapers and ebooks. I had a blast working on this infographic with them. During this process, we delved into why content marketing in no longer a single marketing channel; it truly is the foundation that powers all marketing efforts. Why, you might ask? Well, this statistic might … Continue reading

Are You Listening?

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Listening with tube

Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy and life gets in the … Continue reading