About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

What is Your Formula for Sales Success?

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Math of Sales Webinar

Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting. But, with the right tools and the right people, you can … Continue reading

Why Marketing Sets the Stage for Prospecting

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Why Marketing Sets the Stage for Prospecting

A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). It’s always like a vacation to attend these events, and while the sessions are educational, … Continue reading

How You Can Increase Sales Connections by 40%

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How to Increase Sales Connections by 40 percent

Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error. Before we can get to the selling … Continue reading

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

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Why DAM is a Critical Component of the Marketing Technology Ecosystem

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, … Continue reading

Optimize Your Webinar Spending: Webinar ROI Calculator

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Optimize Your Webinar Spending: Webinar ROI Calculator

Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated. As marketers, … Continue reading

How to Select a Sales Automation Solution

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How to Select a Sales Automation Solution infographic

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that is taking a big leap into the automation … Continue reading

Video: 5 Steps to Better Public Relations

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60 Second Marketing Tip

Our friends over at Meltwater decided to have a little fun on a Monday (and Cindo de Mayo) and created this short, hilarious video for our viewing pleasure. Take a break and watch! The 5 Steps to Better Public Relations Define Your Channel Prepare Tell Many Stories Follow Up Don’t be Upset if One of Your Stories Dies Check out the accompanying blog post: Meltwater is … Continue reading

Webinar Alert: Conversions Through Storytelling

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Storytelling in Content Marketing

Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for all of us, we know … Continue reading

Improving Sales Proposal Effectiveness

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Screen Shot 2014-03-26 at 11.16.06 AM

In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the … Continue reading