About Jenn Lisak

Jenn is the Director of Content Strategies with DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

Marketing Automation for the Customer Journey

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Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions to give them stats, or are they applying it as well? Customers can decide where, when, and how they want to interact with brand. This … Continue reading

Infographic: Improving Sales Proposal Effectiveness

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In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the Sales Management Association to find out what challenges sales organizations are facing with sales proposals and their sales cycles. One of the main goals of the … Continue reading

Infographic: SXSW 2014 Interactive Infographic Wrapup

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SXSW 2014 stats

One of the cool things about our partner Meltwater’s social media monitoring software is that you can monitor topics and events thoroughly to get a full picture of the sentiment and popularity. This year, they started monitoring the buzz around SXSW on February 26 and found some pretty interesting trends: NSA whistleblower, Edward Snowden, was a big deal. 7% of all the social buzz was Snowden related. Men posted a lot more to social: 62% versus 38% for women. Justin Bieber had 400% more mentions than Grumpy Cat! (Say whaaaa?) For all of … Continue reading

Infographic: 10 Steps to Managing Crisis Communications

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Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors at Meltwater to develop this terrific infographic on the 10 Steps to Managing Crisis Communications. Their … Continue reading

Infographic: The Real Truth About Your Sales Funnel

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First off, we love our sponsors at PaperShare, who have powered our resource library with all of our sponsors’ whitepapers and ebooks. I had a blast working on this infographic with them. During this process, we delved into why content marketing in no longer a single marketing channel; it truly is the foundation that powers all marketing efforts. Why, you might ask? Well, this statistic might or might not surprise you. According to Sirius Decisions: B2B customers contact a sales rep only after 70% of the purchase decision has been made. … Continue reading

Are You Listening?

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Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy and life gets in the way of social media sometimes. But it is also [some of] our jobs to be responsible for responding to each and every (reasonable & real) … Continue reading

Infographic: The Business Case for Digital Asset Management

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The Business Case for Digital Asset Management Infographic

In a world where most (or all) of our files are stored digitally across organizations, it is imperative that we have a way for different departments and individuals to have access to these files in an organized way. Thus, the popularity of digital asset management (DAM) solutions, which allow users to upload design files, stock photos, presentations, documents, etc. in a common repository that can be accessed by internal parties. Plus, loss of digital assets goes down drastically! I worked with the team at Widen, a digital asset management solution, … Continue reading

10 Tips to Promote Your Next Webinar

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The Top 10 Webinar Promotion Tips

In 2013, 62% of B2B used webinars to promote their brands, which is up from 42%  the year before. Obviously, webinars are gaining popularity and they are working as a lead generation tool, not just a marketing tool. Why should you incorporate them into your marketing plan and budget? Because webinars rank as the top content format in driving qualified leads. Recently, I’ve been working with client and dedicated webinar solution, ReadyTalk, on some content for best webinar practices and why the cost per lead is worth it. Not only have I found some … Continue reading

Infographic: How PPC Enhances Inbound Marketing

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One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend? The inbound marketing strategy looks different for each business and industry. Budgets vary as well. But the important part of any inbound marketing strategy is using the … Continue reading