About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

5 Key Website Metric Categories You Should Be Analyzing

5 Key Website Metric Categories

The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the day, should we be spending our time on? While there are literally hundreds of metrics …

7 Key Takeaways from Our Content Creation Tactics Webinar

7 Key Takeaways from Our Content Creation Tactics Webinar

On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on “10 Content Creation Tactics for When the Well Runs Dry.” ¬†While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar: 1. Set time aside for …

5 Hidden Factors That Make or Break Your Sales Team

Our sales force automation sponsor, Salesvue, has developed a whitepaper on this topic, which details the 5 hidden factors that make or break your sales team

If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, what if you have a great sales team and aren’t seeing the results? A multitude of factors impact the performance of your sales team, and, …

Infographic: Anatomy of a Perfect Landing Page

The Anatomy of a Perfect Landing Page

As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch of different tactics which all complement each other, while also being able to adjust and …

What is Your Formula for Sales Success?

Math of Sales Webinar

Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never¬†been much of a science around prospecting. But, with the right tools and the right people, you can …