About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

5 Hidden Factors That Make or Break Your Sales Team

Our sales force automation sponsor, Salesvue, has developed a whitepaper on this topic, which details the 5 hidden factors that make or break your sales team

If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, what if you have a great sales team and aren’t seeing the results? A multitude of factors impact the performance of your sales team, and, …

Infographic: Anatomy of a Perfect Landing Page

The Anatomy of a Perfect Landing Page

As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch of different tactics which all complement each other, while also being able to adjust and …

What is Your Formula for Sales Success?

Math of Sales Webinar

Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting. But, with the right tools and the right people, you can …

Why Marketing Sets the Stage for Prospecting

Why Marketing Sets the Stage for Prospecting

A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). It’s always like a vacation to attend these events, and while the sessions are educational, …

How You Can Increase Sales Connections by 40%

How to Increase Sales Connections by 40 percent

Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error. Before we can get to the selling …