Author Archives: Jenn Lisak

About Jenn Lisak

Jenn is a relationship manager with DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of social media as well as the business aspect.

Infographic: Benefits of Mobile Marketing Automation

Posted on by Jenn Lisak
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Mobile marketing automation

One of the top goals for organizations is to align marketing and sales team so that they are communicating and integrating their work processes more effectively. On the one hand, marketing needs a library of resources and a lead generation process, while sales needs the ease of mobility and sales collateral at their fingertips. Although the activities for these departments might be different, they are still very much intertwined. This is where the idea of mobile marketing automation comes in. We worked with the team at Fatstax, a branded iPad … Continue reading →

Infographic: Technology for Successful Sales Enablement

Posted on by Jenn Lisak
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Sales Enablement Apps

In today’s world, technology and sales enablement go hand in hand. It’s imperative that you’re tracking your prospect’s activities in order to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your brand? What tools are you using to track this? We worked with our sales proposal sponsor, TinderBox, to create an infographic about the different tools and processes that companies use to qualify and track leads. Even though the sales funnel is changing, there are still some distinct phases during … Continue reading →

Survey: Is Collecting or Engaging More Crucial?

Posted on by Jenn Lisak
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Survey Feedback

As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also want them to fill out landing page forms to receive whitepapers or case studies, so that we can collect more data on who they are, what company they work for, … Continue reading →

Infographic: Closing the Gap Between Sales and Marketing

Posted on by Jenn Lisak
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Sales Enablement infographic

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are your transitions from marketing to sales seamless? Are you providing enough information to both parties? Are you targeting the right prospects? These are questions you should be asking regularly. Sales … Continue reading →

The Workflow of Infographic Production

Posted on by Jenn Lisak
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Infographic production workflow

Managing infographic production for my clients at DK New Media and for the Marketing Tech Blog, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan in place, or a proper workflow. Here are a couple tips to (hopefully) cut down time and get you on track. 1. Brainstorm a “share worthy” concept. Whether you’re producing an infographic for a client or for your … Continue reading →

Providing a Consistent User Experience with HTML5

Posted on by Jenn Lisak
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Using HTML5 across devices

The mobile marketplace is fragmented more than ever before, and with time, can become even more fragmented. Latest research by comScore Inc. covering the last quarter of 2012 reveals that Android has retained its position as the most popular OS in the mobile space. 53.4% of mobile devices now run on Android OS, and this represents a 0.9% rise from the previous quarter. Apple iOS powers 36.3% of all mobile devices, but has seen a larger growth in this period, with an increase of 2% from the previous quarter. Apple’s … Continue reading →