Why is MBO Different?

It?s simple; the event is BY marketers FOR marketers. There are no sales pitches, hidden agendas, or fluff disguised as presentations. Attendees of the Masters of Business Online get real world examples of tactics and strategies that are actually working.

Who should attend?

• Marketers who use the internet to sell products or generate leads.
• Marketers who plan to expand their online budget in the next 12 months.
• Marketers who need to drive more traffic to an existing website.
• Marketers who have struggled to see an ROI in their internet efforts.
• Marketers who are seeking better ways to engage users their users.
• Marketers who need to prove their efforts to upper level management.
• Marketers who want to meet and learn from other marketers.

Attendees can expect to?

• Be inspired by regional thought-leaders who will deliver real-world case studies and presentations that will inform, assist and help you to better succeed online.
• Learn without being sold to. Our speakers are your peers. They know and understand the issues and challenges you face.
• Network with over a hundred marketers from all over Indiana, Ohio, and Kentucky and share experiences and lessons learned.
• Gain insight on key issues facing marketers and ways to compete in a tough economic and social landscape.

Topics will include: social media strategies, search engine optimization, paid search, website usability, web analytics and tracking, email marketing, content management, eCommerce, online video, behavioral targeting, and many more.

For more information, or to register for this year?s event, go to http://2009.GetYourMBO.com. As a thank you for being readers of the Marketing Technology Blog, use promo code ?marketingtech? for an additional $20 off the early bird price.

Special thanks to Doug for allowing me to guest post on his blog!

Indiana?s leading Internet-based marketing experts will present on ten different topics at the second annual Masters of Business Online (MBO) Conference. Last year more than 150 business professionals attended the full-day event. This year, we expect attendance to double, based on positive feedback from past attendees, speakers and sponsors. This year?s event is scheduled for Tuesday, Oct. 14, from 8:30 a.m. to 4:30 p.m. at the Ritz Charles at 12156 N Meridian Street in Carmel, Ind.

Attendees from last year?s event included marketers from Cummins, Inc., Purdue University, and FORUM Credit Union and many others that say they plan to participate for a second year because the event provided tangible benefits–insights, connections and ideas that they immediately were able to put to use?and because they are eager to hear new presentations on a variety of critical online marketing topics.

By attending this conference, you will be able to:

• Generate more (and better!) leads
  Help targeted prospects find you by making your web site “search-engine friendly” Establish more effective email campaigns and touch points. Check and improve your link popularity. Test the growing number of Web 2.0 tools to find one that works for you.
• Move prospects through the buying cycle
  Develop relevant value propositions. Engage customers with logical relationship management techniques. Establish “offers” that make sense and fit your business model. Build robust follow-up efforts to close the sales loop.
• Define relevant analytics
  Go beyond basic clicks and hits. Evaluate multi-touch best practices, and establish test metrics and systems.
• Create a bridge to your business brand and goals
  Determine when products require different sales approaches or types of interaction. Align your web activities with business strategy. Build a 360° view. Break down silos between marketing, sales, and IT.

If you work in the online space, you do NOT want to miss this event! As a special incentive for readers of Doug?s blog, if you use the promo code BLOG (all caps), you can register for only $129! (That?s $50 off!)

Speakers and topics include: keynote presented by Chris Baggott of Compendium Blogware; pay-per-click advertising campaigns presented by Jim Brown of EverEffect; online public relations presented by Amy Zucker of Synergy Marketing Group; blogging presented by Douglas Karr of DK New Media; search engine optimization presented by Patrick East of Hanapin Marketing; integrating CRM and e-mail presented by Troy Burk of Right On Interactive; Web site analysis presented by Ron Brumbarger of BitWise Solutions; social media presented by Jason Falls of Doe Anderson; landing page strategies presented by Jim Cockrum of Web Geek Marketing; Web site usability presented by Jonathan Arnold of Tuitive; and Web analytics presented by Tim Altom of CoreMetrics.