Author Archives: Jayson DeMers

About Jayson DeMers

Jayson is the founder & CEO of AudienceBloom, a Seattle-based SEO & social media marketing agency. He enjoys contributing industry insight and expertise for the benefit of marketers, business owners, and webmasters everywhere. You can contact him on Twitter, LinkedIn, or Google+.

5 Benefits of Adding an Infographic to Your Site

Posted on by Jayson DeMers
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history of infographics

People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point and cleanly tie facts together. What really boosts their value is the fact that they are easily shared on social media sites, giving them the potential to go viral. Any … Continue reading →

5 Insights Social Data Can Reveal for Your Business

Posted on by Jayson DeMers
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social media insights

With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses. Real-time … Continue reading →

Five Ways Responsive Design is Changing SEO

Posted on by Jayson DeMers
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Responsive Design & SEO

Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design, we see a major shift in search practices that is exerting an impact on both mobile and desktop searches. What are the SEO issues brought about by the advent of … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
133
content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

Infographic: Behind the Facebook Like Button

Posted on by Jayson DeMers
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Facebook Like Button

The Facebook Like button is one of the most pervasive elements the Web has ever seen. With the popularity of Facebook and golden age of social media marketing upon us, webmasters are scrambling for a piece of the social traffic pie. Here’s a look at the staggering usage statistics of the Facebook Like button. You’ll never look at a Like button the same again. P.S. – Doesn’t this just make you want to click that “Like” button up there? Via: Boostlikes.com

On-Page SEO Best Practices in 2013: 7 Rules of the Game

Posted on by Jayson DeMers
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on-page seo

By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year. Yes, on-page SEO has become more important (I can hardly remember a time when it wasn’t), and yes, on-page SEO can make or break your chances at ranking high on Google SERPs. But what has changed is the way we perceive and behave toward on-page SEO. Most SEOs tend to think of on-page optimization as a very specific technical influx of code. … Continue reading →