About Grant Lange

Grant Lange is is one of the founding members of Evidence Studio, a branding and product development collective. He works with companies both large and small to develop effective branding and product development plans.

The Five Profitable Positions in any Marketplace

Five-Profitable-Positions

In my former corporate life, I was consistently amazed at the communication gap between the people who made the products, and the people who marketed and sold them. Being a tinkerer and a social problem solver, I would always try to find a way to bridge the gap between the makers and the marketers. Sometimes these efforts were successful, sometimes they were not. Yet in the course of trying to solve the inner workings of the corporations I worked for, … Continue reading