Author Archives: Douglas Karr

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Migrate from CMS to CMS

Posted on by Douglas Karr
109
CMS Migration

WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short, it’s always been a lot of work… until now. Alex Griffis, the CTO of MaxTradeIn (fantastic site for trading in your car), told me about CMS2CMS tonight. CMS2CMS has actually … Continue reading →

The Half-Life of a Social Media Meltdown

Posted on by Douglas Karr
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amys-bakery-company

When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next company slips up. And that’s happening every few minutes now. All the buzz this week is the post on Amy’s Baking Company in Scottsdale, Az. Now… before you go and read that post, just read through this post before moving … Continue reading →

Equipping Your Business for Professional Videos

Posted on by Douglas Karr
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Business Video Equipment

We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at mixing video and audio so we went to work on finding some basic equipment to start. Keep in mind that we’re not starting a professional video agency, we’re just learning … Continue reading →

Kaleio: A Global Workforce Social Network

Posted on by Douglas Karr
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Kaleio

If your primary motivation online is to connect and share information with other industry professionals, or to connect with clients and vendors, Facebook is quickly becoming unmanageable. Between the personal photos and advertising, it’s getting noisy. LinkedIn is still the place to be but Kaleio is looking to foster communication and connect professionals a bit differently. Their platform is laid out, without any clutter, into a newsfeed, a solutions posting board for QnA, an Events board, a Marketplace for posting opportunities or marketing your own, and even a Boardroom – … Continue reading →

Why Your Business Videos Should be on Vimeo

Posted on by Douglas Karr
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Vimeo Pro

We love Vimeo Pro (that’s our affiliate link) and we encourage our clients to host their videos there for a number of reasons (in addition to YouTube). While YouTube has most of the video searches, the noise of crappy videos uploaded is simply ridiculous. It’s almost impossible to find what you’re looking for. With Vimeo, you may find your videos getting found and watched much more often – simply because it lacks all the noise. Vimeo Pro offers a simple annual price of $199 annually for up to 50Gb and … Continue reading →

Infographic: Automation and Digital Marketing Personalization

Posted on by Douglas Karr
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Digital Marketing Personalization

We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts. One of the nice elements of a marketing automation system … Continue reading →