About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Why Only 20% of Readers are Clicking Through on Your Article Title

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how-to-write-a-great-headline

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

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social-media-decision-chart

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – … Continue reading

Tips for Brands to Maintain a Balanced Twitter Feed

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brands-twitter-tips

We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Marketing Technology Blog twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add photos and video to … Continue reading

The Distasteful Newsjacking This Week

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wrong newsjacking

After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand. I … Continue reading

Launched: The MarketingClips Video Series

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marketingclips

In a recent study, consumers said that brands were not meeting their demand for online video. This wasn’t a few… it was about two-thirds of consumers. As a marketing related blog, we need to practice what we preach. In our partnership with Edge of the Web Radio, we already have our podcast segmented into great videos, but we knew we needed more to share with … Continue reading

How to Pitch an Influencer, Blogger, or Journalist

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Pitch

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services. It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. … Continue reading

Content Marketing Adoption, Tactics and Results in 2014

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content-marketing-actions-tactics-results-2014

We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look … Continue reading

4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

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explainer-videos

When we say video has become an essential part of our daily lives, we’re not joking around. We watch online videos every day on our computers, phones and even Smart TVs. Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on … Continue reading

Reasons Why You Should Not Host Your Own Video

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hosting-video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating … Continue reading