About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Retailers Beware: Online Shopping Trends Are Accelerating

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online-shopping-growth

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce … Continue reading

Does Your Company Story Have These 5 Essentials?

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How to Write Your Company Story

I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on the Marketing Technology Blog and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. But I recognize great design, I am blown away by great development, and I love great writing. We just launched a new corporate site for … Continue reading

How to Measure the Return on Investment of Social Media

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How to Measure the Return on Investment for Social Media

We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the … Continue reading

Canva: Kickstart and Collaborate Your Next Design Project

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canva-overview

Good friend Chris Reed of Cast A Bigger Net messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I was messing with it for a couple hours already last night. I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a … Continue reading

Terminus: Build, Sync and Track Your Google Campaign URLs

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If you truly want to take advantage of Google Analytics, one feature you have to use is their Campaign tracking. Campaign tracking requires that you append querystring variables to a link. Those variables are seen and used to track the visits to the page within Google Analytics. By using campaign tracking, you leave nothing to the confusion of analytics – like referrals, direct links, email … Continue reading

The 7 Keys to Small Business Sales and Marketing

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smb-sales-marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare … Continue reading

Ballparker: Create Estimates with Ease

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Ballparker

The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the sales enablement technology sector is … Continue reading