Author Archives: Douglas Karr

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Infographic: 4 Digital Marketing Trends for 2013

Posted on by Douglas Karr
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2013-digital-marketing-trends

This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends. I might add video as a fifth, it’s becoming commonplace on virtually every site and it’s an incredible way to take a difficult topic and visualize it for your audience. Combine that with a personal touch and you’ve nailed it. Top 4 Digital Marketing Trends for 2013 lists the top priorities for marketers in 2013 and chalks out a road map … Continue reading →

Add Annotations to Your YouTube Videos

Posted on by Douglas Karr
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Most businesses upload videos to YouTube but don’t take advantage of optimizing their video nor adding annotations. With annotations you can layer text, links, and hotspots over your video. Annotations allow you to add information, interactivity and engagement. For businesses, this means you can overlay calls-to-action directly in the video – adding a link back to a demo, download or registration. Annotations don’t just display on YouTube, they are also displayed in any of the embedded players. At minimum, you should add an annotation to request the viewers subscribe to … Continue reading →

PromoJam: Highly Customizable Social Promotions

Posted on by Douglas Karr
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PromoJam

PromoJam 2.0 is a Social Promotions Management Platform for small, medium and enterprise businesses. PromoJam is now offering complete customization capabilities to every customer plan including their Basic, Advanced and Enterprise levels at affordable prices. All customers are able to launch completely customized promotions for Facebook, Twitter, Pinterest, Websites and mobile. PromoJam Promotions Builder Features Turnkey Facebook, Twitter and Pinterest Social Apps / promotions builder Easily create Sweepstakes, Contests, Photo and Video Campaigns, Like Gates, Tweet-to-Unlock promotions, Quizzes, Engagement campaigns and more Visual design editor with completely customizable promotion templates … Continue reading →

Enterprise Social Media Marketing Platform Features

Posted on by Douglas Karr
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Shoutlet

Shoutlet is a company that I’ve been wanting to write about for quite a while. Good friend Chuck Tobar stopped by our office last week and we had a lengthy discussion on enterprise social media marketing platforms and the skyrocketing growth and attention that Shoutlet is getting in the industry. Recently, friend Scott Bleczinski joined the Shoutlet board – Scott is one of the best sales executives I’ve ever had the pleasure of working with so I’m sure we’ll all continue to see Shoutlet leading the industry. Social Media Marketing … Continue reading →

Infographic: Beginner’s Guide to Content Marketing

Posted on by Douglas Karr
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guide-content-marketing

Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online. Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This … Continue reading →