About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Top Enterprise PPC Campaign Management Platforms

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Pay Per Click Provider List

PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics. PPC Campaign Management Platforms Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and retargeted ads on all major RTB display networks. Adobe Media Optimizer – get a consolidated view … Continue reading

Infographic: Anatomy of a Perfect Event

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perfect event marketing

Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if you’ve sold out. They’ve released a fantastic infographic to help folks with their event marketing. The timing on this couldn’t be more perfect as we’ve been ramping up for our … Continue reading

VerbalizeIt: App, Text, Audio and Video Translation

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verbalizeit

VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and move out poor-performers. VerbalizeIt can assist companies with textual translation, audio translation, video translation and even help you translate your mobile or web application. This is an incredible opportunity for … Continue reading

Testing Livefyre Sidenote for Commenting

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Livefyre

We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on this one who states: To me, a blog without comments is like a school without students or a concert without an audience. To me, engagement … Continue reading

Video: #Socialnomics 2014

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socialnomics

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Infographic: Smartcards Rolling Out Over the Next Few Years

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smartcard-credit-card

Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into abandoning the highly unsecure magnetic-stripe cards used by most Americans and setting a deadline for the new (to the U.S., anyway) smart card … Continue reading

PayStand: Accept Credit Cards with No Transaction Fees

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paystand-responsive

When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh. PayStand recently launched and may change … Continue reading

MassiveImpact: A Cost Per Action Mobile Ad Network

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massiveimpact

Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means that your return on investment is guaranteed. MassiveImpact offers a 2-tier mobile advertising model, using the MassiveImpact Event Tracker: Cost Per Installation (CPI) – pay as new users install your … Continue reading

Tribes: We Need You to Lead Us

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A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us? The Web can do amazing things, but it can?t provide leadership. That still has to come from individuals? people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again?leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a ?sheepwalker??someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don?t do very well these days. Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It?s not easy, but it?s easier than you think. Continue reading