About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

VB Insight: Analysts and Affordable, Real-World Reports

VB Insight Analyst Reports

Bryant Tutterow is a marketer who has led several large enterprise corporations in their content strategies. He’s especially keen on content promotion, including social media advertising, where the companies he’s worked with get exceptional results despite what many analysts have been touting. We’re extremely excited to announce that Bryant is assisting DK New Media with expanding it’s promotion capabilities, too! One of the services we …

How to Run an A/B Test on Your Landing Page

how-to-test-landing-page

Lander is an affordable landing page platform with robust A/B testing available to users to increase your conversion rates. A/B testing continues to be a proven methodology that marketers use to squeeze additional conversions from existing traffic – a great means of getting more business without spending more money! What is A/B Testing or Split Testing A/B testing or split testing is as it sounds, …

The Basic Definitions of Online Marketing Terms

online-marketing-terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds …

Roost: Add Web Push Notifications to Your Website

roost-safari-notifications

There aren’t too many ways to ensure people know when you’re writing new content. Mobile SMS integration and email subscriptions are about the best way to push a message. But notification centers in desktop operating systems are becoming more popular. Roost has launched a Safari-integrated web push system that can send a notification directly to the subscriber’s desktop when you write a new post. Chrome …

The Foundation of a Successful Social Selling Strategy

B2B Social Selling

Inbound versus outbound always seems to be a debate that goes on between sales and marketing. Sometimes sales leaders just think if they had more people and more phone numbers that they could make more sales. Marketers feel often think that if they just had more content and a larger budget for promotion, that they could drive more sales. Both may be true, but the …