About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Sales and Marketing Now Account for 48% of the Corporate IT Budget

marketing-technology-enablement-budgets

We’ve been hearing this for a while, but it’s still imperative that companies recognize the fact that marketing budgets are shifting. Companies continue to invest in marketing technology to assist their acquisition, retention, and upsell strategies without adding human resources. While IT investments are primarily a security and risk investment – in other words, a “have to” – marketing investments continue to demand a return …

What are the Best Marketing Platforms?

Best

Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a full evaluation of company that is going to use the platform. As a sourcing vendor for marketing technologies, we’ve performed due diligence for investment firms, …

VB Insight: Analysts and Affordable, Real-World Reports

VB Insight Analyst Reports

Bryant Tutterow is a marketer who has led several large enterprise corporations in their content strategies. He’s especially keen on content promotion, including social media advertising, where the companies he’s worked with get exceptional results despite what many analysts have been touting. We’re extremely excited to announce that Bryant is assisting DK New Media with expanding it’s promotion capabilities, too! One of the services we …

How to Run an A/B Test on Your Landing Page

how-to-test-landing-page

Lander is an affordable landing page platform with robust A/B testing available to users to increase your conversion rates. A/B testing continues to be a proven methodology that marketers use to squeeze additional conversions from existing traffic – a great means of getting more business without spending more money! What is A/B Testing or Split Testing A/B testing or split testing is as it sounds, …

The Basic Definitions of Online Marketing Terms

online-marketing-terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds …