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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

February, 2016

  • 12 February

    How to Use Algorithmic Pricing to Maximize Profits

    feedvisor-amazon-algorithmic-pricing

    As a private label seller, your goal is to maximize the profit on your private label products. Pricing is the most crucial factor to impact your gross profit – and thus it requires your full attention. But how can you know for sure you’re not pricing your private label products …

  • 11 February

    How to Build a Re-Engagement Campaign for Inactive Subscribers

    Re-engagement Campaigns

    We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing …

  • 10 February

    Yoast SEO: Canonical URLs on a Site with Optional SSL

    SSL Https

    When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are secure, but not sure about just the average article to …

  • 10 February

    Stop Producing Endless Content and Begin Building a Library

    Library

    A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s …

  • 9 February

    3 Takeaways from the 2015 Holiday Season to Help You in 2016

    Holiday shopping

    Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. , with …

  • 8 February

    MainWP: Centrally Manage Your WordPress Sites

    mainwp

    The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer …

  • 7 February

    5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness

    Create Animated Videos Online

    When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos every day on our computers, phones and even Smart TVs. According to YouTube, the ! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! …

  • 7 February

    Think Inside the Box with the Entrata Marketing Suite

    Entrata Marketing Suite

    Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millenials choose to be renters for mobility, comfort and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that . Posting to internet …

  • 6 February

    Valentine’s Day Retail and eCommerce Buyer Behavior Statistics

    Valentine's Day Ecommerce

    Last week we shared information on purchase behavior on Valentine’s Day. Now we’re going to share an infographic from Ve Interactive with some statistics to help you hone in your retail and travel ecommerce strategies. Peak sales for Valentine’s Day are coming up quick – February 7th and 11th so …

  • 5 February

    Avoid Getting Held Hostage by Agencies

    Hostage

    Owning my agency has been an eye-opener into how business is done… and it’s not pretty. I don’t want this post to be an agency bashing post since I empathize with many agencies and the difficult decisions they have to make. When I first started, I was idealistic that I …

  • 5 February

    WittyParrot: Knowledge Automation for Sales and Marketing Communications

    wittyParrot

    In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that . Only 10% of documents at a company were in a useful format. And . Marketers are challenged with ensuring brand messaging and consistency across the organization, as well …

  • 4 February

    The Impact of Slow Site Speeds on Your Business

    Speed

    Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. …