About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

14 Troubling Trends with Agencies

RSW/US Report on Marketers and Agencies 2015

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix. We’ve had some fun …

BlueConic: Collect, Unify, and Optimize the Customer Journey

The Blueconic Platform

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

What is the Internet of Things? What’s it Mean for Marketing?

The Internet of Things (IoT)

Internet connectivity is becoming a reality for virtually any device. This is going to play a large role in big data and marketing in our near future. Gartner has predicted that by 2020 there will be over 26 billion devices connected to the Internet. ]=[op0-9y6q1 What is the Internet of Things Things refers the things that we don’t typically imagine as being connected. Things can …

Why Inbound Calls are Critical to Your Customer’s Journey

Calls are Critical to Customer Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …