Author Archives: Douglas Karr

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Enterprise Social Media Marketing Platform Features

Posted on by Douglas Karr
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Shoutlet

Shoutlet is a company that I’ve been wanting to write about for quite a while. Good friend Chuck Tobar stopped by our office last week and we had a lengthy discussion on enterprise social media marketing platforms and the skyrocketing growth and attention that Shoutlet is getting in the industry. Recently, friend Scott Bleczinski joined the Shoutlet board – Scott is one of the best sales executives I’ve ever had the pleasure of working with so I’m sure we’ll all continue to see Shoutlet leading the industry. Social Media Marketing … Continue reading →

Infographic: Beginner’s Guide to Content Marketing

Posted on by Douglas Karr
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guide-content-marketing

Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online. Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This … Continue reading →

Migrate from CMS to CMS

Posted on by Douglas Karr
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CMS Migration

WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short, it’s always been a lot of work… until now. Alex Griffis, the CTO of MaxTradeIn (fantastic site for trading in your car), told me about CMS2CMS tonight. CMS2CMS has actually … Continue reading →

The Half-Life of a Social Media Meltdown

Posted on by Douglas Karr
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amys-bakery-company

When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next company slips up. And that’s happening every few minutes now. All the buzz this week is the post on Amy’s Baking Company in Scottsdale, Az. Now… before you go and read that post, just read through this post before moving … Continue reading →

Equipping Your Business for Professional Videos

Posted on by Douglas Karr
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Business Video Equipment

We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at mixing video and audio so we went to work on finding some basic equipment to start. Keep in mind that we’re not starting a professional video agency, we’re just learning … Continue reading →