Author Archives: Douglas Karr

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

Infographic: Marketing Buzzwords from Mashable

Posted on by Douglas Karr
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Marketing Buzzwords

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest problem is with the term Return on Investment being listed as a buzzword. ROI isn’t … Continue reading →

First Touch, Last Touch, Multi-Touch

Posted on by Douglas Karr
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How People Purchase

Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer? Last Touch – what was … Continue reading →

Infographic: Five Digital Trends Shaking Up Europe

Posted on by Douglas Karr
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digital-consumption-europe

Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping ecommerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital consumption trends in e-commerce, mobile, multichannel, social media, and big data. The difficult part, of course, isn’t simply how companies utilize big data and how they market across channels, it’s … Continue reading →

Infographic: The Evolution of Magento

Posted on by Douglas Karr
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magento-infographic

Selecting an ecommerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise ecommerce platform of choice because of its flexibility for customization and the huge audience of users developing solutions for and supporting it. We have a Magento Platinum partner we work with, Verge Commerce, who take care of everything from migration, implementation, optimization and even fulfillment. … Continue reading →

Turn Anonymous Visitors into Business Leads

Posted on by Douglas Karr
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dk-stats

We’ve been testing a bunch of different systems for identifying and managing the businesses that are arriving at our site. We’re so excited about one such system that we whitelabeled it as DK+Stats and have implemented across 3 clients. A key issue we’ve been seeing with other systems is their inability to filter ISPs from actual businesses. As well, the supplemental information they provide is critical. The dashboard has some key analytics data for your site – providing scores on it’s search and social health. Jumping in, it’s Leads that … Continue reading →

Infographic: 4 Digital Marketing Trends for 2013

Posted on by Douglas Karr
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2013-digital-marketing-trends

This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends. I might add video as a fifth, it’s becoming commonplace on virtually every site and it’s an incredible way to take a difficult topic and visualize it for your audience. Combine that with a personal touch and you’ve nailed it. Top 4 Digital Marketing Trends for 2013 lists the top priorities for marketers in 2013 and chalks out a road map … Continue reading →