Mommy bloggers have been in the news lately because of their penchant for free goods and the perks that come with being well-followed pitch-women. What makes mom bloggers such a sought after group from PR pros and marketers is that they can mobilize large groups of women (mostly), that trust what they say, have built themselves as trusted advisors, and know what their community wants. So, what do marketers learn from mommy bloggers? Be Passionate: The passion that mom bloggers … Continue reading →