Technology and Marketing Advice from New Media Marketing Experts
No Comment has been the protective blanket that companies and individuals have used as shields whenever bad news or public scrutiny arises. In the old world where media took press releases as gospel and where companies were able to control the message No Comment worked to buy the company some time. Today, No Comment doesn’t work. Ask Tiger Woods. Online social media tools allow everyone to comment. It means that if you or your business is not meeting potentially damaging … Continue reading
We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner, marketer, etc, that has a product or service that isn’t “sexy” make it “sexy”? Here are a few ways. Tell … Continue reading
Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media. The email came from Dick?s Sporting Goods. It was a simple, well-designed email that had a very simple call to action: Follow us on Twitter and receive an exclusive discount code: Why it’s good Dick?s did a good job of using a traditional tool ? email marketing ? to drive traffic to one of those … Continue reading
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person who runs Professional Blog Service. I want to preface that I don’t know Mike and I have nothing against him. I follow him on Twitter and I think he generally has some … Continue reading
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your product or service to perform. He gave the example of a milkshake and how, through market research, a restaurant received … Continue reading
In my role at Formstack, an online form builder, one of my tasks is to leverage public relations (PR) and specifically media coverage, that drives exposure and drives sales. Having experience both on the agency and client side I understand what a good Public Relations firm can do for an organization. Here are three reasons, from my experiences, why businesses, and especially small businesses, should hire an outside PR agency. You Don’t Have Time To Do PR: PR is not … Continue reading
As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated by the number of people I see on Twitter and blogs who are telling others that they are using Social … Continue reading
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