Author Archives: Chad Pollitt

About Chad Pollitt

Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and organizations and is an internet marketing expert. Chad is a decorated veteran of Operation Iraqi Freedom, an Army National Guard Commander and the Director of Inbound Marketing at Kuno Creative, one of the hottest inbound marketing agencies in the country. He authored "The Content Marketing Manifesto" in 2012. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.With over 10 million dollars of tracked ROI for SEO alone, he has been a  guest lecturer, syndicated blogger, author, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.

Infographic: What’s a Facebook Friend Really Worth?

Posted on by Chad Pollitt
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Facebook Friend Infographic

Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever. Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend.

Infographic: Being Connected via Mobile – “Just-In-Time” Life Scenarios

Posted on by Chad Pollitt
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Mobile Usage Scenarios

Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for inbound marketers. The infographic highlights the present cultural and technological shift to constant connectivity and information gathering being the norm. It should also be a signal to marketers that mobile … Continue reading →

Inbound Marketing with “The Content Marketing Manifesto”

Posted on by Chad Pollitt
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The Content Marketing Manifesto

It can be challenging to communicate and quantify all the benefits of content marketing to the C-Suite and even some marketers. Even more difficult is explaining the strategic and tactical nuances across multiple types of media and platforms. Content marketing is not as simple as publishing a blog post every day in order to show up on the first page of Google. »Download a free copy of The Content Marketing Manifesto Because of these challenges, we’ve written The Content Marketing Manifesto. It’s intended to empower the C-Suite with the knowledge … Continue reading →

Inbound Marketing IS the New SEO – Facts, Figures & Data

Posted on by Chad Pollitt
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Register for Inbound Marketing is the New SEO

There’s a lot of buzz, discussion and debate surrounding the state of SEO entering this year. Many industry colleagues are beginning to choose sides too, with figure heads like Rand Fishkin of Moz musing over the idea that traditional SEO agencies may go the way of the dodo bird in favor of inbound marketing agencies. More and more analytical evidence is emerging showing that traditional technical SEO tactics aren’t driving the kind of leads and conversions businesses so cherish either. As a result, we’ll test the debate with real facts, … Continue reading →

Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

Posted on by Chad Pollitt
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Mobile_Marketing_Statistics

By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company or brand. Over the next few years this percentage will continue to rise. The question is – Is your website optimized for the mobile web and is your inbound marketing … Continue reading →