Author Archives: Tim McAtee

About Tim McAtee

Currently the Director of Research for MarketingProfs, Tim McAtee has been working as an innovator in digital media research his entire career. Most recently, Tim produced five books in the Benchmark Guide series as a Senior Analyst for MarketingSherpa. Prior to that, Tim designed advanced analytical models while working as the Research Manager for Neo@Ogilvy (the digital media arm of Ogilvy & Mather) in New York.

What works and what doesn’t in online advertising + key benchmarks

Posted on by Tim McAtee
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MarketingSherpa’s 2008 Online Advertising and Benchmark Guide + Benchmarks was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better ROI for themselves and a much more positive online experience for consumers. Many moving pieces fit into an online campaign, … Continue reading →