Sometimes Marketing Coal Produces Diamonds

About Bill Dawson

Bill Dawson is an email marketing and email application expert, consulting with both large companies and software as a service providers on their email integration, usability and deliverability. Bill has worked with some of the largest organizations online, including Zappos and Walmart. He and his wife, Carla, own and operate their own agency, 4 Dogs Design. Follow him on Twitter @BillEDawson.

Emailium: Email Template Inspiration

Posted on December 13, 2010 by Bill Dawson

Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new approach, or confounded with the dreaded creative block, creative teams can look for inspiration in Emailium. Looking to update your … Continue reading →

Gowalla Checks-in at Mouse House

Posted on November 19, 2010 by Bill Dawson

Yesterday Gowalla announced a partnership with one of the biggest brands on the planet – Walt Disney, Inc.. There are plenty of skeptics that don’t believe in social media – let alone geo-social apps like Gowalla, (Foursquare and Facebook Places.) So, why does this partnership make sense? Continue reading →

Be a Spam Samaritan!

Posted on March 15, 2010 by Bill Dawson

Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers and spammers alike. Internet Service Providers (ISPs) need feedback to improve your email experience. Without users logging complaints and marking … Continue reading →