Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the overall goals of your company, but it sets a standard for other departments to follow suit. Here are a few ways your marketing strategy can reflect your organization’s overall culture: 1. Appoint a cultural leader. Here at Formstack, we’ve hired someone whose sole focus is to ensure that our cultural … Continue reading →