Technology and Marketing Advice from New Media Marketing Experts
There’s really not a guide, per say, for Social Media. A lot of folks would like to tell you what to do on social media or share their winning strategy… but I’ve seen it work differently for virtually every company we’ve worked with. Today, Erik Deckers shared this tweet with me from Alexander Klotz: Resources are a challenge for everyone… including my small business. Our goal is to put put an email a week, two blog posts a day, and … Continue reading
Absolutely love this blog post and infographic from friend Jascha Kaykas-Wolff. Jascha has been a long-time friend and Mindjet is now a client of ours (and soon to be sponsor of the blog!). Mindjet is leading the industry in developing a platform that doesn’t just let you map your strategies, but actually integrate and implement actions and real-time monitoring. From Jascha: But as we all know, it’s not just the volume of information that’s grown, but also the speed at … Continue reading
Startup America has assembled more than $1 billion worth of commitments from dozens of partners to support the growth of startups in five key areas: Expertise: Connect startups with training, mentors, advisors and accelerators Services: Provide startups with access to critical services at reduced costs Talent: Assist startups in recruiting, training and retaining the people that can help them grow Customers: Help startups through acquisition of new customers and expansion into new markets Capital: Highlight sources of capital available to … Continue reading
It’s hard to believe that we’re coming up on a year since Google pulled the trigger on the algorithm update named Google Panda. It didn’t come without some pain for Google and, ultimately, strategies to recover from Google Panda. After a year of ripping through what Google deems as “spammy” sites, how has Panda affected you? There has been non-stop chatter between Internet marketers and SEOs about how to protect your site from Panda, but with all of the updates … Continue reading
UPDATE: Within an hour of my email being sent to Toutapp, they removed my report and account. I would still like to see them block their site from search engine traffic and bots. SPAM bots don’t care about robots.txt files, so this is still a poor practice of publishing this information freely. ToutApp should require a login to see private information. A few minutes ago, I just had a business partner contact me that when they searched their name on … Continue reading
It’s always amazing to be recognized by your peers – but today really takes it up a notch! Michael Stelzner’s Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the Internet. Not only does he have great content and incredible events… he’s also selfless in promoting others. Today, the Marketing Technology blog was named as one of Social Media Examiner’s Top 10 Social Media blogs! Here is the entire list: … Continue reading
Hubspot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. Hubspot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. … Continue reading
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