Technology and Marketing Advice from New Media Marketing Experts
It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading
Today I had a great interview with Michele Price, also known as @prosperitygal. I had the pleasure of meeting Michele out in Los Angeles at BlogWorld Expo and we hit it off immediately. I was struck by Michele’s passion for her topic and how hard she was working to help her followers succeed. This interview was about targeted towards Corporate Blogging and our blogging book. I think it’s important to note that, while many are struggling with hanging onto a … Continue reading
Pinterest is on quite an upswing in popularity… so much so that other social sharing sites are starting to lose some ground. I believe the advantage of Pinterest is that it’s a visual medium that’s well laid out to share information. While other sites have boring lists, the mozaic that Pinterest generates is simple to scroll through to find what captures your interest. With that in mind, social sharing sites are fantastic traffic generators, so why not make it easy … Continue reading
There’s really not a guide, per say, for Social Media. A lot of folks would like to tell you what to do on social media or share their winning strategy… but I’ve seen it work differently for virtually every company we’ve worked with. Today, Erik Deckers shared this tweet with me from Alexander Klotz: Resources are a challenge for everyone… including my small business. Our goal is to put put an email a week, two blog posts a day, and … Continue reading
Absolutely love this blog post and infographic from friend Jascha Kaykas-Wolff. Jascha has been a long-time friend and Mindjet is now a client of ours (and soon to be sponsor of the blog!). Mindjet is leading the industry in developing a platform that doesn’t just let you map your strategies, but actually integrate and implement actions and real-time monitoring. From Jascha: But as we all know, it’s not just the volume of information that’s grown, but also the speed at … Continue reading
Startup America has assembled more than $1 billion worth of commitments from dozens of partners to support the growth of startups in five key areas: Expertise: Connect startups with training, mentors, advisors and accelerators Services: Provide startups with access to critical services at reduced costs Talent: Assist startups in recruiting, training and retaining the people that can help them grow Customers: Help startups through acquisition of new customers and expansion into new markets Capital: Highlight sources of capital available to … Continue reading
It’s hard to believe that we’re coming up on a year since Google pulled the trigger on the algorithm update named Google Panda. It didn’t come without some pain for Google and, ultimately, strategies to recover from Google Panda. After a year of ripping through what Google deems as “spammy” sites, how has Panda affected you? There has been non-stop chatter between Internet marketers and SEOs about how to protect your site from Panda, but with all of the updates … Continue reading
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