Technology and Marketing Advice from New Media Marketing Experts
Everytime I see one of these histories of articles or infographics, I always feel a bit older. Truth be told, having worked in the mobile industry for such a long time, I’ve owned many of the phones on this list! When the mobile phone debuted decades ago, it was a device primarily used by police, taxi drivers and truckers, or the wealthiest in business. Today, cell phones are so pervasive that you cannot walk five steps without seeing a person … Continue reading
This is a very interesting look at expenditures and conversions this holiday season from the the folks at Monetate. Althought it provides us with clear evidence of an increase in Mobile and Tablet usage for purchases from Black Friday and Cyber Monday, it provides a bit more insight into the different behaviors of people utilizing tablets, mobile and desktops. In my opinion, it appears that folks with tablets are already pretty comfortable shopping from them but mobile users may be … Continue reading
It’s been 19 years since the very first text message was sent? The first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read Merry Christmas. Below is a timeline created by Tatango to help your readers understand how text messaging has evolved over the last 19 years. Text messaging alone is now a $565 billion industry and, aside from voice, the most common … Continue reading
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use mobile social apps much more than Android users. Facebook is the big winner in mobile social apps. Accounting for 10% of all mobile traffic on the iPhone and 5% of all mobile traffic on the Android systems.
Chances are pretty good that you do text from the bathroom… in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone’s mobile phone now! We appreciate it when our clients use our text messaging services… but thank goodness they’re typically outside of a home for sale! As for the 2/3rds of you… I hope you all have touch screens and the other one-third have the keyboards. As for those of … Continue reading
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support HTML, some load images by default, some have preview text available prior to opening an email, some will auto-scale the … Continue reading
There are 4.2 billion mobile users utilizing text messaging worldwide…. that’s 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year. In fact 48 million people have cell phones… but NO electricity, often using their car batteries to charge their phones. With the massive growth of smartphones in the United States, many people dismiss text messaging but it is the only … Continue reading
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