2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are sent… 68.8% of the emails are spam! Google still dominates the search market with 88% market share. Users are spending 3.2 hours on average every day now on Social Media. … Continue reading
More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies adopt mobile strategies as part of their day to day business. It goes without saying that smartphones and other mobile devices have reached a level of ubiquitousness. We use them … Continue reading
Background Check has developed this infographic providing stats on the growth of mobile and internet usage. The numbers aren’t just amazing. A deeper look at these numbers provides insight that the global economy is scaling up quickly and resources throughout the world are adopting the technologies necessary for collaboration and productivity. For companies, that means that there’s a growing, global marketplace for your goods and services. It also means that there’s global competition for your goods and services! Not to mention the employment opportunities and challenges internationally.
The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to be top on your priority list if you haven’t done it already. Mobify analyzed the 2012 activity of 200 million shoppers on mobile commerce websites powered by Mobify Cloud to determine which nation most often shops on the go. In … Continue reading
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns. Highlights of the sampling: Among ad formats, more than 2/3 (67 percent) were expandable animated … Continue reading