Author Archives: Adam Small

About Adam Small

Adam is the CEO of a mobile marketing company, Connective Mobile, offering mobile marketing solutions and integration. Connective Mobile works with clients in the restaurant/retail, real estate and conferences/events industries. Adam also is CEO of a real estate marketing platform, called Digital Home Info.

Infographic: Mobile APPeal – Exploring the Mobile Landscape

Posted on by Adam Small
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Mobile Appeal

More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies adopt mobile strategies as part of their day to day business. It goes without saying that smartphones and other mobile devices have reached a level of ubiquitousness. We use them … Continue reading →

Infographic: How to Use SMS to Win Love, Leads, Revenue

Posted on by Adam Small
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Text Messaging Infographic

Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they need help. Simply put, our agents that utilize the system close properties faster. Marketing texts have a 98% open rate, a 45% response rate and the conversion rate for leads … Continue reading →

Infographic: 2012 Internet & Mobile Trends

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2012 Mobile Internet

Background Check has developed this infographic providing stats on the growth of mobile and internet usage. The numbers aren’t just amazing. A deeper look at these numbers provides insight that the global economy is scaling up quickly and resources throughout the world are adopting the technologies necessary for collaboration and productivity. For companies, that means that there’s a growing, global marketplace for your goods and services. It also means that there’s global competition for your goods and services! Not to mention the employment opportunities and challenges internationally.

Infographic: Mobile Shopping Habits Around the World

Posted on by Adam Small
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Global Mobile Commerce

The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to be top on your priority list if you haven’t done it already. Mobify analyzed the 2012 activity of 200 million shoppers on mobile commerce websites powered by Mobify Cloud to determine which nation most often shops on the go. In … Continue reading →

Infographic: What Works in Mobile Rich Media Advertising?

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Rich Media Mobile Advertising

Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns. Highlights of the sampling: Among ad formats, more than 2/3 (67 percent) were expandable animated … Continue reading →