When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental marketing strategy: it actually works. In fact, content marketing has been shown to produce approximately three times as many leads per dollar as paid search. As a real estate … Continue reading
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are sent… 68.8% of the emails are spam! Google still dominates the search market with 88% market share. Users are spending 3.2 hours on average every day now on Social Media. … Continue reading
More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies adopt mobile strategies as part of their day to day business. It goes without saying that smartphones and other mobile devices have reached a level of ubiquitousness. We use them … Continue reading
Background Check has developed this infographic providing stats on the growth of mobile and internet usage. The numbers aren’t just amazing. A deeper look at these numbers provides insight that the global economy is scaling up quickly and resources throughout the world are adopting the technologies necessary for collaboration and productivity. For companies, that means that there’s a growing, global marketplace for your goods and services. It also means that there’s global competition for your goods and services! Not to mention the employment opportunities and challenges internationally.
The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to be top on your priority list if you haven’t done it already. Mobify analyzed the 2012 activity of 200 million shoppers on mobile commerce websites powered by Mobify Cloud to determine which nation most often shops on the go. In … Continue reading
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns. Highlights of the sampling: Among ad formats, more than 2/3 (67 percent) were expandable animated … Continue reading
If you’ve got a strong outbound sales force, chances are that they have huge inefficiencies in the sales process. Many outbound sales managers find their teams traveling, capturing and pushing information more than they are selling. Mobilizing your sales force is taking on new meaning nowadays. Providing your team with mobile or tablet applications that allow them to collect data, access information, and even propose (using a great tool like our sponsor, TinderBox) and close a contract in a single setting not only makes the process efficient, it empowers your … Continue reading
It’s Friday and time for some levity! I truly enjoy a good spoof and love when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings with it the opportunity for ridicule… and this video from Satire nails it! Although the guitar idea is pretty cool On a side note, iOS6 is out and we’ve seen some really great features. I’ve also seen a couple bugs. One example was that I was on a phone call this morning and my alarm went off… not … Continue reading